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      "text": "Looking back, I wish this book had been sitting on my desk waiting for me on my first day at Intercom. It’s co-written by Chris Burgner, who joined me on the Finance team at Intercom and now runs Finance at Equals, where he’s also built all of our ARR reporting from scratch. Chris also cleaned up many of the messes I made at Intercom as we scaled. Together, we’ve written a practical guide with a clear set of steps to enable you to set up industry-best ARR reporting, minus all the mistakes we made (the hard way).",
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      "text": "So began an almost 8-year journey marked full of learnings, massive wins, and a lot of mistakes—many of them avoidable. We had transformed Intercom from a <$1M ARR startup to a $150M+ ARR juggernaut by the time I left.",
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