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  "documentTitle": "The Ultimate Guide To ARR",
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  "notes": "The slide emphasizes using benchmarks as a guide rather than a rule, advocating for first-principles thinking.",
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      "text": "Figure 7.3 - NRR benchmarks from Lenny’s Newsletter",
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      "kind": "paragraph",
      "text": "For ARR, those are the benchmarks we trust the most. To reiterate, the most important message we can leave you about benchmarks is to use them wisely. Never let benchmarks drive how you run your business. Always ensure you do that from first-principles thinking and your own understanding of your unique business.",
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      "text": "Consumer SaaS: ~55% (Good), ~80% (Great); Bottom-up SaaS: ~100% (Good), ~120% (Great); Land and Expand VSB SaaS: ~80% (Good), ~100% (Great); Land and Expand SMB / Mid-Market SaaS: ~90% (Good), ~110% (Great); Enterprise SaaS: ~110% (Good), ~130% (Great)",
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