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  "documentTitle": "The Ultimate Guide To ARR",
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  "notes": "The slide highlights the lack of standardization in retention metrics across public SaaS companies.",
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      "kind": "paragraph",
      "text": "Finally, retention is a very mixed bag in how it's calculated. To give you a feel for this, Keybanc has a 40-page deck that helps define how each public company calculates retention. They're all different. Here's a snippet from it:",
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      "text": "That said, we want to share probably the most helpful resource we've found to help you calibrate whether your retention is Good or Great. Anything worse than that, you're in the Danger Zone again. These benchmarks come from Lenny's Newsletter, and what we like so much about it is that it breaks things down according to the type of SaaS business you run.",
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      "text": "SaaS Company Renewal/Retention Rates – Detail (cont'd)",
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