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  "docSlug": "jarvis-the-ultimate-guide-to-arr",
  "documentTitle": "The Ultimate Guide To ARR",
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  "sourceTypeLabel": "Investor relations",
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  "notes": "The slide is a page from a book or report, featuring text commentary and a screenshot of a data visualization tool (Equals).",
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      "kind": "chart",
      "text": "Net New ARR chart showing monthly breakdown of Gross New, Expansion, Contraction, and Churn ARR.",
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      "kind": "paragraph",
      "text": "For example, say you want your team to stay on top of Net Revenue Retention (NRR). It's a quite complex metric that's multifaceted and not widely understood. We filled many pages in this book covering it and could probably write another entire book on the topic! Most people in the business don't really understand it. Alternatively, you might consider showing the team the actual number of customers who made it to X period trended over time or the amount of expansion/contraction dollars over time. Those are metrics everyone understands and feels empowered to act against.",
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      "kind": "paragraph",
      "text": "what they are looking at. They should be able to articulate why they matter and how they’re calculated. Most people think this involves creating a data dictionary or a repository where the team can find the definition for every metric. But if that’s your solution the metrics are too complicated to start with. You should pick inherently simple metrics rather than spend time on detailed explanations.",
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      "kind": "source-note",
      "text": "Figure 6.3 - An example of our “Daily Pulse” now at Equals, sent to Slack using Equals",
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  "arcBeats": [
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      "arcName": "Monroe's Motivated Sequence",
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      "beatName": "Satisfaction",
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      "evidence": "The document provides a detailed guide to building ARR, acting on ARR, and benchmarking ARR to satisfy the reader's need.",
      "position": 2,
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      "parentBeatName": "Turn",
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  "loops": [
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      "name": "Logic Chain",
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      "evidence": "The document presents a logical sequence of information, starting with the components of ARR and building up to benchmarking.",
      "position": 0,
      "objective": "To understand the components of ARR and how they relate to each other.",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.6,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
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      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
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      "evidence": "The document emphasizes the need for businesses to take action based on ARR metrics.",
      "position": 1,
      "objective": "To highlight the importance of acting on ARR metrics.",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.5,
      "description": "Quantify what happens if the audience does nothing"
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