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  "documentTitle": "The Ultimate Guide To ARR",
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  "notes": "This appears to be a page from a book or long-form report, focusing on operationalizing metrics.",
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      "kind": "list",
      "text": "1. Every metric in our funnel\n2. The status of every ongoing experiment\n3. Our ARR Build, its parts, and a forecast",
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      "text": "Decisions are made daily—often multiple times a day, particularly in startups. You need a set of metrics that match the cadence at which you’re making decisions. As was the case with the Daily Pulse, we’ve found that looking at ARR metrics on a daily basis actually makes a difference.",
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      "text": "The Daily Pulse is an example of how operationalizing metrics matters almost more than the metrics themselves. We had ARR reporting set up before that, but it wasn’t until we started pushing it to people daily that folks understood it, built an intuition about it, and could connect the dots between their work and how it moved (or did not move) the needle.",
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      "text": "We’ve also found that having a weekly sync where you pull up on the high-level metrics across the business—which should include ARR, its component parts, a forecast, and cohorts—keeps everyone on the same page. Every week on Friday, we’d walk the entire exec team through the following:",
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      "text": "Most of us organize our finances and pay bills monthly. Companies have board meetings and report quarterly. These are easy cycles to fall back to—even small startups that compete on speed fall back to reporting monthly or quarterly. A surefire way to create complacency around data is to fall back to these cadences.",
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      "kind": "paragraph",
      "text": "Most finance folks spend an inordinate amount of time setting up the reporting and getting things correct but don’t spend enough time thinking through how to let others make the most of that information. In this chapter, we share a few principles to help with that.",
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      "text": "We did this every single Friday. It was a nightmare to put together—it’d",
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      "kind": "title",
      "text": "Build a fast and consistent cadence for looking at metrics",
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      "evidence": "The document emphasizes the need for businesses to take action based on ARR metrics.",
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