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  "documentTitle": "The Ultimate Guide To ARR",
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      "text": "Figure 6.1 - Intercom's KPIs were auto-emailed to everyone in the company, every day",
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      "text": "1. Pushing metrics to every employee daily allowed everyone to own what we cared most about at the time - growth - which pervaded decision-making across the entire company. 2. It forced a check in every single day. You better believe that if something looked funny at the end of the day there was a reply-all from our CEO, Eoghan, or one of our function heads. We were all on the hook to chase down answers within 24 hours, which drove extreme accountability. 3. We had incredibly fast feedback loops. Launch something on Product Hunt? Introduce a new screen in onboarding? Break some instrumentation in the funnel? You would see early indicators of the impact the same or the next day.",
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      "text": "The charts were: Daily Page Views, Daily Onboarding Emails, Daily App Installs, Daily Trials, Daily Cancellations, Daily Gross New, Expansion, Contraction, and Churned ARR–including weekly and monthly versions of each of those charts.",
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