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  "documentTitle": "The Ultimate Guide To ARR",
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      "text": "One simple report changed the trajectory of Intercom. Interestingly, there were no insights or opinions to be found in the report. The Daily Pulse was an auto-generated email with simple graphs sent out to everyone in the company every day at 5 pm PST, summarizing our business that day. To say the metrics were simple would be an overstatement. It's about as basic as reporting gets, mostly centered around ARR.",
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      "text": "“Looking at ARR every day was one of the most impactful things we did at Intercom. The Daily Pulse - literally, that’s what we called it - accelerated our ability to make decisions and understand our evolving business.” — Eoghan McCabe, CEO and Co-Founder of Intercom",
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      "text": "Acting on ARR",
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      "text": "CHAPTER 6",
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