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  "documentTitle": "The Ultimate Guide To ARR",
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  "notes": "Includes two distinct cohort analysis tables (Figure 3.3 and 3.4) illustrating different normalization methods for revenue retention.",
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      "text": "Gross Revenue Retention (GRR) is similar to NRR but only considers Churn and Contraction. Removing the additive revenue from Expansion and Restart gives a clearer picture of how much spend erosion takes place over time.",
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      "text": "A “left-justified” view benchmarks customers based on their age, typically in months, and compares their spend at any given time to their initial Gross New ARR.",
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      "text": "Figure 3.4 - An example of left-justified Total Spend and GRR by month",
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      "text": "Figure 3.3 - An example of the right-justified unchorted NRR calculation methodology",
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