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  "documentTitle": "The Ultimate Guide To ARR",
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  "notes": "The slide includes a conceptual framework for interpreting NRR percentages (<100%, 100%, >100%).",
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      "kind": "paragraph",
      "text": "Here’s how to read the NRR of a given cohort compared to the starting period (e.g., month one):",
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      "text": "There are two things to be mindful of when looking at Cohorted NRR. First, how retention compares across customer vintages at fixed age intervals. Second, the slope of retention curves over time.",
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      "kind": "paragraph",
      "text": "time (x-axis) to their initial spend (Gross New ARR). The cohorts and aging are typically grouped by months, but as you have more data, it’s common to also group on a quarterly basis.",
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      "text": "NRR interpretation guide: <100% (Relative spend decreased), 100% (Relative spend remained flat), >100% (Relative spend increased)",
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      "text": "WHAT TO LOOK OUT FOR",
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