{ "docId": "019f6b8f-703a-73b2-9ce7-4c20d37b9d2c", "docSlug": "jarvis-the-ultimate-guide-to-arr", "documentTitle": "The Ultimate Guide To ARR", "authorId": "the-ultimate-guide-to-arr", "authorName": null, "documentKindSlug": "deck", "documentKindLabel": "Deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": null, "orientation": null, "aspectRatio": null, "pageNumber": 23, "pageCount": 72, "prevPage": 22, "nextPage": 24, "slideType": "other", "function": "summarize", "density": "overcrowded", "nDataPoints": 0, "notes": "This slide provides a conceptual definition of 'Restart ARR' and its role in SaaS metrics hygiene.", "elementsJson": null, "metadataConfidence": 0.9, "imagePath": null, "slideHref": "/slides/019f6b8f-703a-73b2-9ce7-4c20d37b9d2c/23", "deckHref": "/decks/019f6b8f-703a-73b2-9ce7-4c20d37b9d2c", "deckJsonHref": "/decks/019f6b8f-703a-73b2-9ce7-4c20d37b9d2c.json", "deckAnchorHref": "/decks/019f6b8f-703a-73b2-9ce7-4c20d37b9d2c#slide-23", "components": [ { "bbox": { "h": 0.06, "w": 0.35, "x": 0.18, "y": 0.09 }, "kind": "list", "text": "Improve onboarding and activation\nModify pricing and packaging", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "b0ceffc9-f70c-41df-8157-b646ef774a79", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.04, "w": 0.65, "x": 0.18, "y": 0.74 }, "kind": "paragraph", "text": "Because a Restart event mainly depends on the customer taking action, this component of ARR receives less proactive attention.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "0c0c7713-9236-415a-9866-94fb9dcf4868", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.06, "w": 0.65, "x": 0.18, "y": 0.2 }, "kind": "paragraph", "text": "Restarts happen when a customer who had previously churned—cancelled their subscription or downgraded to a free plan—starts a new paid subscription.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "13715e02-5228-4b8a-8385-9096a3eb1d23", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.06, "w": 0.65, "x": 0.18, "y": 0.53 }, "kind": "paragraph", "text": "Restart is less important as a performance indicator and more about hygiene. Differentiating between win-back customers and those joining for the very first time helps eliminate false signals around Gross New and leads to better top-of-funnel reporting.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "24de19bd-0b07-4529-940a-319588067d6b", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.09, "w": 0.65, "x": 0.18, "y": 0.28 }, "kind": "paragraph", "text": "Most businesses limit the Restart window to one year. This means that if a customer churns and returns after more than one year and starts a new paid subscription, they will contribute to Gross New ARR. Landing on the right definition for your business depends on your go-to-market motion.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "d09da9e6-f3d2-4db4-a0b2-f80ed05f7856", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.65, "x": 0.18, "y": 0.61 }, "kind": "paragraph", "text": "Having said that, understanding why customers come back can provide valuable testimonials for marketing and insights for product to prevent future Churns. It’s also a great indicator of the progress you’ve made as a team, in which you’ve potentially shored up shortcomings that customers previously felt.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "dc1563e3-1470-4d4a-8c5f-60690b65bb70", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.09, "w": 0.65, "x": 0.18, "y": 0.39 }, "kind": "paragraph", "text": "In enterprise companies, where customers are on annual contracts, there’s less of a need for a defined window, as the customer proactively communicates Churns in the form of an opt-out. However, self-serve or PLG businesses tend to see customers come and go more frequently and may want to consider adding a 3-6 month limit to the Restart window.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "ec1331e6-4841-4833-80dd-33977449a489", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.02, "w": 0.18, "x": 0.18, "y": 0.71 }, "kind": "subtitle", "text": "HOW TO OPTIMIZE IT", "attrs": null, "subkind": "subtitle", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "4ac1bb5f-8177-47b7-9457-b1befe00f6b9", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.02, "w": 0.15, "x": 0.18, "y": 0.5 }, "kind": "subtitle", "text": "WHY IT MATTERS", "attrs": null, "subkind": "subtitle", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "ecd5b091-6e8b-45ec-b7b6-12cbed0d8cb8", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.03, "w": 0.45, "x": 0.18, "y": 0.15 }, "kind": "title", "text": "Restart (AKA Resurrection) ARR", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "7c79be4f-d775-4d2d-b0ec-a93141dd4af2", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [ { "name": "Audience Definition", "slug": "audience-definition", "agent": "Storyteller", "layer": "slide", "matchId": "44ed9915-d615-4ad0-93fa-ea91192968c3", "evidence": "understanding why customers come back can provide valuable testimonials for marketing and insights for product to prevent future Churns", "confidence": 0.7 }, { "name": "Problem Statement Canvas", "slug": "problem-statement-canvas", "agent": "Architect", "layer": "slide", "matchId": "8cd7a9dc-60ef-4111-87e0-6880972e802e", "evidence": "Restart (AKA Resurrection) ARR", "confidence": 0.5 } ], "frameworks": [], "arcBeats": [], "loops": [ { "to": 72, "from": 10, "name": "Logic Chain", "slug": "01-logic-chain", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "matchId": "e8faec0b-9f7e-48c0-9872-9bc2ef4cc4c5", "evidence": "The document presents a logical sequence of information, starting with the components of ARR and building up to benchmarking.", "position": 0, "objective": "To understand the components of ARR and how they relate to each other.", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "confidence": 0.6, "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }