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  "documentTitle": "The Ultimate Guide To ARR",
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  "notes": "The slide uses a combination bar and line chart to show monthly ARR trends.",
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      "text": "Net New ARR = Gross New ARR + Expansion + Contraction + Churn + Restart",
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      "text": "The formula for Net New ARR looks like this:",
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      "text": "This helps paint a clear picture of how customers’ actions impact the business. (See Figure 2.4.)",
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      "text": "Gross New ARR comes from new customers who start a paid subscription to your product or service for the first time.",
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      "text": "Next we’ll cover each component in more detail, including why they are important to the health of your business, how you can influence them, and who should take ownership of that.",
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