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  "documentTitle": "The Ultimate Guide To ARR",
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  "notes": "Includes a pull-quote style box containing a personal narrative.",
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      "text": "It was my first week at Intercom, and a report from one of our investors at Social Capital landed in my inbox. It was the first time I’d seen an ARR Build (see Figure 2.1).\n\nEver been on a blind date? I have. It was like that—very daunting.\n\nThe ARR Build didn’t make much sense to me 😂. I didn’t have",
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      "kind": "paragraph",
      "text": "Hi, Chris here. You know, the guy who cleaned up all of Bobby’s messes when we worked together at Intercom? That one. Let me start with a story he told me when I was cutting my ARR teeth. For that, I’ll quickly adopt Bobby’s voice.",
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      "text": "BY CHRIS BURGNER, HEAD OF FINANCE AND ANALYTICS",
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      "text": "The Components of ARR",
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      "text": "CHAPTER 2",
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