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  "documentTitle": "The Ultimate Guide To ARR",
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  "notes": "The diagram illustrates ARR as the central hub for various business metrics.",
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      "kind": "diagram",
      "text": "ARR central hub with spokes for Customer support, Product engagement, Funnel stats, P&L, Unit economics, and Sales capacity.",
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      "text": "Figure 1.1 - To measure anything, you must be able to measure ARR",
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      "text": "marketing channel performance, product engagement and activation, and everything in between—is entirely dependent on having rock-solid ARR reporting in place. Get it in place first so your business doesn't sink.",
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      "kind": "paragraph",
      "text": "With that out of the way, here’s what you can expect in the chapters to come. We’ll show you:",
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      "kind": "paragraph",
      "text": "Drawing on our experience, we’ll explain how to break ARR down into its component parts in order to connect reporting back to the teams that can influence outcomes. We’ll also cover the various ways we like to look at cohorts, and lastly, how we think about forecasting ARR.",
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      "text": "What good great ARR reporting looks like",
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