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  "documentTitle": "The Ultimate Guide To ARR",
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      "text": "— Startups shouldn't care about revenue, Benn Stencil",
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      "text": "Yet, for some reason (thanks venture capital!), you have to explain to technology founders and their Finance and Data teams that revenue matters. Believe it or not, some would tell you otherwise.",
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      "text": "You don't have to explain to a local restaurant that it will live or die by the number of paying customers it serves. You don't have to explain to an airline that its ability to stay operational wholly depends on its ability to sell airline tickets.",
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      "text": "ARR as Your North Star",
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      "text": "BY BOBBY PINERO, CEO AND CO-FOUNDER",
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