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  "notes": "This is the famous 'Internet Services Disruption' memo from Ray Ozzie to Microsoft staff in 2005.",
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      "text": "To: Executive Staff and direct reports\nDate: October 28, 2005\nFrom: Ray Ozzie\nSubject: The Internet Services Disruption",
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      "text": "In 1990, there was actually a question about whether the graphical user interface had merit. Apple amongst others valiantly tried to convince the market of the GUI's broad benefits, but the non-GUI Lotus 1-2-3 and WordPerfect had significant momentum. But Microsoft recognized the GUI's transformative potential, and committed the organization to pursuit of the dream – through investment in applications, platform and tools – based on a belief that the GUI would dramatically expand and democratize computing.",
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      "text": "It is an exciting time, as we're at the beginning of the biggest product cycle in the company's history. In a week we ship new versions of Visual Studio, SQL Server and BizTalk Server. Later this month we ship Xbox 360. Next year we have a double barreled release of our two largest products with Windows Vista and Office \"12\". It's a great time for customers, our partners, and for those at Microsoft who have put so much of themselves into these products.",
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      "text": "But we bring these innovations to market at a time of great turbulence and potential change in the industry. This isn't the first time of such great change: we've needed to reflect upon our core strategy and direction just about every five years. Such changes are inevitable because of the progressive and dramatic evolution of computing and communications technology, because of resultant changes in how our customers use and apply that technology, and because of the continuous emergence of competitors with new approaches and perspectives.",
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