{
  "docId": "019f6b8f-6c65-723f-b337-134587a2a1d7",
  "docSlug": "jarvis-supermetrics-pitch-deck",
  "documentTitle": "SuperMetrics Pitch Deck",
  "authorId": "supermetrics-pitch-deck",
  "authorName": null,
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
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  "pageNumber": 3,
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  "density": "dense",
  "nDataPoints": 1,
  "notes": "The image is the famous Martech landscape graphic, used here to illustrate data fragmentation.",
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  "slideHref": "/slides/019f6b8f-6c65-723f-b337-134587a2a1d7/3",
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      "kind": "image",
      "text": "Martech landscape graphic",
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      "kind": "list",
      "text": "The amount of data and data sources marketing teams work with today is growing exponentially. Cross-channel analysis and reporting has become increasingly difficult and an inefficient process that is prone to human error. Building & maintaining custom data pipelines or complicated DIY data hacks has become laborious and expensive.",
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      "kind": "metric",
      "text": "7000+",
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      "kind": "paragraph",
      "text": "data sources",
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      "kind": "title",
      "text": "Problem: scattered & siloed marketing data",
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  ],
  "metrics": [],
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      "evidence": "The amount of data and data sources marketing teams work with today is growing exponentially.",
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      "evidence": "Problem: scattered & siloed marketing data",
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  "frameworks": [],
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      "arcSlug": "sequoia-pitch",
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      "beatSlug": "sequoia-pitch-problem",
      "evidence": "The problem statement is clearly presented on page 3.",
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      "parentBeatName": "Complication",
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  "loops": [
    {
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      "from": 3,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "610fa0a6-33ec-4556-b591-d3fa2b5d8acb",
      "evidence": "The problem statement and solution imply a cost of inaction.",
      "position": 0,
      "objective": "What is the cost of not automating marketing data?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
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  ],
  "imagePathAlt": null,
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