{
  "docId": "019f6b8f-6b44-74a4-adff-e4b9ca240b86",
  "docSlug": "jarvis-stor-ai-pitch-deck",
  "documentTitle": "Stor.ai Pitch Deck",
  "authorId": "stor-ai-pitch-deck",
  "authorName": null,
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": null,
  "orientation": null,
  "aspectRatio": null,
  "pageNumber": 6,
  "pageCount": 11,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "context",
  "function": "establish_context",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "Uses a grocery shopping analogy to explain digital UI/UX concepts.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019f6b8f-6b44-74a4-adff-e4b9ca240b86/6",
  "deckHref": "/decks/019f6b8f-6b44-74a4-adff-e4b9ca240b86",
  "deckJsonHref": "/decks/019f6b8f-6b44-74a4-adff-e4b9ca240b86.json",
  "deckAnchorHref": "/decks/019f6b8f-6b44-74a4-adff-e4b9ca240b86#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.25,
        "x": 0.65,
        "y": 0.78
      },
      "kind": "callout",
      "text": "The average difference in how users treat info above vs. below the fold is 84%.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5f2df818-5a34-4fbf-9f87-dafa6ef4840c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.35,
        "x": 0.32,
        "y": 0.58
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "infographic",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b2ff9ea8-d483-4b50-a84c-f0f3be8c2dc0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 0.42,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "831e3c9a-9901-45cc-bb51-9d73d9472152",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.45,
        "x": 0.44,
        "y": 0.12
      },
      "kind": "paragraph",
      "text": "Like the 'middle shelf', the prime real estate of any digital Commerce store are the products & banners at the top of the category or search results pages which are above the fold.",
      "attrs": null,
      "subkind": "description",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3a1d2259-33f7-4db8-a788-97b257a9d89f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.15,
        "x": 0.75,
        "y": 0.87
      },
      "kind": "source-note",
      "text": "Nielsen Norman Group",
      "attrs": null,
      "subkind": "source-note",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d39eb3e9-3c10-4bb0-8157-12d390ab2a8f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.44,
        "y": 0.05
      },
      "kind": "title",
      "text": "Digital Merchandising",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "413b652d-9bfd-4ce8-a24d-c357a8b5227b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "metaphor-analogy",
      "slug": null,
      "matchId": "21eae375-5132-44e0-b75f-2df44925d501",
      "evidence": "Compares digital UI to physical grocery store 'middle shelf' real estate.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 6,
      "from": 6,
      "beatId": "52e3267f-e769-4b10-b68d-c0b9d756d0ba",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Agitate (Make it worse)",
      "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
      "evidence": "Context and digital merchandising slide",
      "position": 2,
      "confidence": 0.9,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "416afb9a-9db1-41e6-9703-3be3321dd250",
      "evidence": "Solution and platform overview slides",
      "position": 1,
      "objective": "Explain why Stor.ai's approach is necessary and how it works",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}