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  "notes": "The chart illustrates the classic disruptive innovation theory where a new technology starts at lower performance and eventually overtakes incumbent market segments.",
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      "text": "Introduced by Clayton Christenson in 1995",
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      "text": "The term describes innovations that improve a product or service in ways that the market does not expect, typically first by designing for a different set of consumers for lower prices than in the existing market.",
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