{
  "docId": "019f6b8f-653a-70e8-9dc7-ed3071771f47",
  "docSlug": "jarvis-someone-somewhere-pitch-deck",
  "documentTitle": "Someone Somewhere Pitch Deck",
  "authorId": "someone-somewhere-pitch-deck",
  "authorName": null,
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": null,
  "orientation": null,
  "aspectRatio": null,
  "pageNumber": 3,
  "pageCount": 13,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "The slide uses a split-screen layout with a lifestyle photo on the left and key metrics on the right.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019f6b8f-653a-70e8-9dc7-ed3071771f47/3",
  "deckHref": "/decks/019f6b8f-653a-70e8-9dc7-ed3071771f47",
  "deckJsonHref": "/decks/019f6b8f-653a-70e8-9dc7-ed3071771f47.json",
  "deckAnchorHref": "/decks/019f6b8f-653a-70e8-9dc7-ed3071771f47#slide-3",
  "components": [
    {
      "bbox": {
        "h": 1,
        "w": 0.42,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f0632999-783d-4a35-9440-47d9b58505b4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.12,
        "x": 0.68,
        "y": 0.51
      },
      "kind": "metric",
      "text": "$35B",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "20cca817-d503-4b36-a452-460c362385b1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.1,
        "x": 0.69,
        "y": 0.73
      },
      "kind": "metric",
      "text": "5%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "32444db0-1f46-4984-a172-cd6ccf69275c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.1,
        "x": 0.69,
        "y": 0.33
      },
      "kind": "metric",
      "text": "40%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5d5801c0-0900-4176-9a30-b0033dbe9c5b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.1,
        "x": 0.69,
        "y": 0.15
      },
      "kind": "metric",
      "text": "65%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bafdfb7d-7b8d-457d-ba93-e33935066af3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.32,
        "x": 0.58,
        "y": 0.2
      },
      "kind": "paragraph",
      "text": "OF MILLENNIALS CARE ABOUT THE IMPACT OF THEIR PURCHASES",
      "attrs": null,
      "subkind": "description",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5556a97a-6e58-4772-a28f-85b333c101e7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.32,
        "x": 0.58,
        "y": 0.56
      },
      "kind": "paragraph",
      "text": "IS SPENT IN APPAREL & GEAR BY THIS GROUP IN NORTH AMERICA",
      "attrs": null,
      "subkind": "description",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8963ec5f-d0b9-46da-98bc-c702ade2518c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.22,
        "x": 0.63,
        "y": 0.38
      },
      "kind": "paragraph",
      "text": "TRAVEL AT LEAST 5 TIMES PER YEAR",
      "attrs": null,
      "subkind": "description",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b4f13a2d-32fe-4dc7-bb13-3a367a8d1144",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.32,
        "x": 0.58,
        "y": 0.78
      },
      "kind": "paragraph",
      "text": "OF BRANDS TARGETING THIS SEGMENT HAVE A POSITIVE IMPACT AT THE CORE",
      "attrs": null,
      "subkind": "description",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bf873569-48f0-4a50-9be5-a2519262749c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Market Segmentation Pyramid",
      "slug": "market-segmentation-pyramid",
      "agent": null,
      "layer": "slide",
      "matchId": "2ab22032-5ab3-497d-bf1a-8f55797534d9",
      "evidence": "OF BRANDS TARGETING THIS SEGMENT HAVE A POSITIVE IMPACT AT THE CORE",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 4,
      "from": 3,
      "beatId": "75f4b2fd-0d3c-40e3-b972-c02e290df38f",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Agitate",
      "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
      "evidence": "Market sizing is presented on p3-4, highlighting the opportunity",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 4,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "af862328-73f7-46aa-a955-172c3019814a",
      "evidence": "The problem statement and market sizing imply the cost of inaction",
      "position": 1,
      "objective": "Highlight the cost of inaction",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}