{ "docId": "019f6b8f-64dc-720c-a665-1bc50fa74afc", "docSlug": "jarvis-some-thoughts-on-our-business-1", "documentTitle": "Some thoughts on our business 1", "authorId": "some-thoughts-on-our-business-1", "authorName": null, "documentKindSlug": "deck", "documentKindLabel": "Deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": null, "orientation": null, "aspectRatio": null, "pageNumber": 8, "pageCount": 29, "prevPage": 7, "nextPage": 9, "slideType": "key_messages", "function": "establish_context", "density": "overcrowded", "nDataPoints": 0, "notes": "This appears to be a page from a speech or a corporate manifesto, likely from a film studio executive in early 1991.", "elementsJson": null, "metadataConfidence": 0.9, "imagePath": null, "slideHref": "/slides/019f6b8f-64dc-720c-a665-1bc50fa74afc/8", "deckHref": "/decks/019f6b8f-64dc-720c-a665-1bc50fa74afc", "deckJsonHref": "/decks/019f6b8f-64dc-720c-a665-1bc50fa74afc.json", "deckAnchorHref": "/decks/019f6b8f-64dc-720c-a665-1bc50fa74afc#slide-8", "components": [ { "bbox": { "h": 0.02, "w": 0.58, "x": 0.21, "y": 0.43 }, "kind": "paragraph", "text": "We are lucky. We get to manufacture magic and, in so doing, produce a product that makes a difference.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "10817605-c662-4f23-aa5f-cde0151d0d45", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.58, "x": 0.21, "y": 0.71 }, "kind": "paragraph", "text": "Across America and around the world, our customers expect us to offer them two hour journeys away from the mundane of day-to-day life to new worlds of experience. For the price of admission, they want to be transported to places and people they would otherwise never know. If the trip we provide is wondrous enough, then the $7 price for a ticket to ride will still be an exceptional bargain indeed.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "2aa44769-adae-4256-b7d5-50d3683539cc", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.06, "w": 0.58, "x": 0.21, "y": 0.47 }, "kind": "paragraph", "text": "Most other jobs exist to create products that are purely functional. While any profession can have its rewards, the range of impact in producing shoes or cars or toothpaste is limited. Our product has no function other than to entertain. Its only limits are set by our imaginations.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "305480f9-5fad-48ad-9642-6564df329d4c", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.03, "w": 0.58, "x": 0.21, "y": 0.81 }, "kind": "paragraph", "text": "Especially during these economic hard times, we must not fool with the public's expectations... we must deliver on them.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "37d7faed-6205-4be1-ab4a-880e38e0786e", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.58, "x": 0.21, "y": 0.29 }, "kind": "paragraph", "text": "So, as we begin 1991, let's really look at those weekly box office figures and hear what the numbers are saying... what I believe they are telling us is to stop concentrating so much on what happens in that little room where the tickets are sold and instead concentrate on what happens in the big room where the lights dim and the magic is supposed to happen.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "5203bfbf-e518-465a-9b18-dbe3edd1e076", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.15, "w": 0.58, "x": 0.21, "y": 0.54 }, "kind": "paragraph", "text": "In a way, there is something quite noble about what we do. Our potential impact can not be minimized and should never be trivialized. At the same time that America has lost its dominance of the world's economy, it has become a pre-eminent force in the world's culture. And this is largely because of what we do. People around the world may no longer drive in American cars, build with American steel or listen to American radios. But they go see American films. They share our hopes and dreams and values when they experience the joy of a 'Pretty Woman,' the enchantment of a 'Little Mermaid' or the inspiration of a 'Dead Poets Society.'", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "866e09f7-4599-4c66-86fb-c056e168631b", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.04, "w": 0.58, "x": 0.21, "y": 0.38 }, "kind": "paragraph", "text": "Magic is the key. Regardless of the recession, people will still leave their VCR's to go to the movie theater... if they are convinced that the experience that awaits them there will be magical enough.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "8f6e3e2f-7356-4eda-8b49-6640b9e53e07", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.12, "w": 0.58, "x": 0.21, "y": 0.17 }, "kind": "paragraph", "text": "The extraordinary popularity of such films as 'Pretty Woman,' 'Ghost' and 'Home Alone' teaches the real lesson of 1990: Despite all the hype and promotional noise, in the end the public will search out the movies it wants to see. And these films, more often than not, will be primarily based on two basic elements -- a good story, well executed. Not stars, not special effects, not casts of thousands, not mega-budgets, not hype.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "93332e4e-aaf1-4b80-ba7d-fa9661dfe2c3", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [ { "name": "Audience Definition", "slug": "audience-definition", "agent": "Storyteller", "layer": "slide", "matchId": "86785986-3bac-431f-8875-a0e762a8a19d", "evidence": "Across America and around the world, our customers expect us to offer them two hour journeys away from the mundane of day-to-day life to new worlds of experience.", "confidence": 0.7 }, { "name": "Core Message Extraction", "slug": "core-message-extraction", "agent": "Architect", "layer": "slide", "matchId": "8b73948d-58aa-4d59-b33f-43458dc2c3fe", "evidence": "The extraordinary popularity of such films as 'Pretty Woman,' 'Ghost' and 'Home Alone' teaches the real lesson of 1990: Despite all the hype and promotional noise, in the end the public will search out quality.", "confidence": 0.6 } ], "frameworks": [], "arcBeats": [], "loops": [ { "to": 29, "from": 2, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "df544719-60d0-4a86-8f84-01ef9d4983fc", "evidence": "The deck implicitly addresses why, how, and what of the business throughout.", "position": 0, "objective": "Why our business matters", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.6, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }