{ "docId": "019f6b8f-64dc-720c-a665-1bc50fa74afc", "docSlug": "jarvis-some-thoughts-on-our-business-1", "documentTitle": "Some thoughts on our business 1", "authorId": "some-thoughts-on-our-business-1", "authorName": null, "documentKindSlug": "deck", "documentKindLabel": "Deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": null, "orientation": null, "aspectRatio": null, "pageNumber": 7, "pageCount": 29, "prevPage": 6, "nextPage": 8, "slideType": "other", "function": "summarize", "density": "overcrowded", "nDataPoints": 4, "notes": "This appears to be a page from a corporate memo or internal strategy document, likely from Disney circa 1990-1991.", "elementsJson": null, "metadataConfidence": 0.9, "imagePath": null, "slideHref": "/slides/019f6b8f-64dc-720c-a665-1bc50fa74afc/7", "deckHref": "/decks/019f6b8f-64dc-720c-a665-1bc50fa74afc", "deckJsonHref": "/decks/019f6b8f-64dc-720c-a665-1bc50fa74afc.json", "deckAnchorHref": "/decks/019f6b8f-64dc-720c-a665-1bc50fa74afc#slide-7", "components": [ { "bbox": { "h": 0.02, "w": 0.03, "x": 0.48, "y": 0.91 }, "kind": "other", "text": "- 6 -", "attrs": null, "subkind": "other", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "5466af78-8355-4eb2-828c-a6ce5b4f8709", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.18, "w": 0.6, "x": 0.21, "y": 0.16 }, "kind": "paragraph", "text": "larger amounts to produce historical epic films. This trend climaxed with the 1963 release of 'Cleopatra.' a film that cost $44 million at the time -- a staggering $186 million in 1990 dollars. These bloated 'event' films and the red ink they left in their wake marked the beginning of the decline of many major studios and the rise of independent film production. Now that we have gone full circle and many of the independents have gone under while the majors are experiencing a resurgence, it would be ironic if we failed to learn from the not-so-distant past and instead blindly go about repeating the mistakes of our mogul predecessors.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "4facffe8-be47-499e-8c4e-a72170688af4", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.05, "w": 0.6, "x": 0.21, "y": 0.69 }, "kind": "paragraph", "text": "It seems that, like lemmings, we are all racing faster and faster into the sea, each of us trying to outrun and outspend and out-earn the other in a mad sprint toward the mirage of making the next blockbuster.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "512cb16d-f680-43e8-ace6-0cf76f767621", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.6, "x": 0.21, "y": 0.61 }, "kind": "paragraph", "text": "Not surprisingly, this box office mania is fostering a frenzy among actors, writers, directors and their agents as they try to claim their share of the big budget pie. If a leading star who received $6 million for his last film reads that another star is getting $10 million for a picture, he immediately calls his agent insisting on nothing less than $12 million for his next movie.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "69c6eafc-76b5-4b7d-ac67-ff0890a2e2ec", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.06, "w": 0.6, "x": 0.21, "y": 0.55 }, "kind": "paragraph", "text": "This is not a healthy situation. If every major studio release must aspire to repeat the 1989 success of 'Batman,' then we will undoubtedly soon see the 1990's equivalent of 'Cleopatra,' a film that was made in the hope of repeating the 1959 success of 'Ben Hur.'", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "6c6a1c6a-b459-4e99-803b-b8986ca0941c", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.06, "w": 0.6, "x": 0.21, "y": 0.49 }, "kind": "paragraph", "text": "The result was a film that did very well, a film we were rightly proud of, a film that was critically acclaimed ... and a film that is still being savagely disparaged as 'having failed to achieve Batman-like success at the box office.'", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "d0b8ec8c-a077-416a-bc6b-0c01b6fc7346", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.6, "x": 0.21, "y": 0.74 }, "kind": "paragraph", "text": "In this atmosphere of near hysteria, I feel that we at Disney have been seriously distracted from doing what we do best. It is a tribute to our abilities that, even as we have strayed, we have continued to be successful. But it is instructive to re-visit the film that anchored our success in 1990. 'Pretty Woman' is in fact the kind of modest, story-driven movie we tended to make in our salad days.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "dd058881-0522-4eff-bbda-59b8c8529075", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.15, "w": 0.6, "x": 0.21, "y": 0.34 }, "kind": "paragraph", "text": "Here at Disney, our biggest effort to compete in blockbuster terms, 'Dick Tracy,' is a case in point as to how the box office mentality is affecting the moviegoing experience. 'Dick Tracy' was in the works for nearly ten years. But by the time it was ready for release, we were upon the summer of 1990 and we knew that its success would be for the most part judged by its opening weekend box office performance. So, we did everything that we could in order to get the film the audience and recognition we felt it deserved. including the unheard of notion of 'clothing' our opening night audience.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "df4a9320-0f03-4c02-a815-028d01441ab3", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [ { "name": "Anchoring Bias", "slug": "anchoring-bias", "agent": "Architect", "layer": "slide", "matchId": "3ed66fb1-f6f8-4e61-8767-6f605173df47", "evidence": "The notion of the film industry being recession proof began during The Great Depression. People wanted escape and the movies offered it cheap -- 10 cents a ticket, or the cost of a loaf of bread.", "confidence": 0.6 } ], "frameworks": [], "arcBeats": [], "loops": [ { "to": 29, "from": 2, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "df544719-60d0-4a86-8f84-01ef9d4983fc", "evidence": "The deck implicitly addresses why, how, and what of the business throughout.", "position": 0, "objective": "Why our business matters", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.6, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }