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  "documentTitle": "Some thoughts on our business 1",
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  "notes": "This appears to be page 5 of a larger memo or report. It discusses the shift from long-term film success ('legs') to short-term opening weekend performance.",
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      "kind": "paragraph",
      "text": "The result has been a paradox. In an effort to make 'risk-free' movies, Hollywood has been willing to put tens of millions of dollars on the line with each major release.",
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      "text": "And the seeds were planted by the 'blockbuster mentality' that has gripped our industry. Because of this homerun thinking, every studio has increasingly been out to have the biggest weekend opening and the biggest first week gross and the earliest $100 million total.",
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      "text": "On the other hand, that same family can go to the local video store and rent a videotape for a mere $2.00 ... 50 cents each -- less than the cost of a loaf of bread.",
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      "text": "of bread. What's more, a family of four requires $20-$30 to get in to see a movie. Add popcorn, parking, etc. and the total reaches $35-$40 or even more.",
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      "text": "This may be a reason to re-think our approach to home video. Perhaps we should consider charging $200 for a rental title. This would force stores to charge $5 for a popular title, but $5 -- one loaf per person -- would still be an excellent entertainment bargain.",
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