{ "docId": "019f6b8f-64dc-720c-a665-1bc50fa74afc", "docSlug": "jarvis-some-thoughts-on-our-business-1", "documentTitle": "Some thoughts on our business 1", "authorId": "some-thoughts-on-our-business-1", "authorName": null, "documentKindSlug": "deck", "documentKindLabel": "Deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": null, "orientation": null, "aspectRatio": null, "pageNumber": 5, "pageCount": 29, "prevPage": 4, "nextPage": 6, "slideType": "other", "function": "establish_context", "density": "overcrowded", "nDataPoints": 0, "notes": "This appears to be a page from a corporate memo or strategic document (page 4).", "elementsJson": null, "metadataConfidence": 0.9, "imagePath": null, "slideHref": "/slides/019f6b8f-64dc-720c-a665-1bc50fa74afc/5", "deckHref": "/decks/019f6b8f-64dc-720c-a665-1bc50fa74afc", "deckJsonHref": "/decks/019f6b8f-64dc-720c-a665-1bc50fa74afc.json", "deckAnchorHref": "/decks/019f6b8f-64dc-720c-a665-1bc50fa74afc#slide-5", "components": [ { "bbox": { "h": 0.15, "w": 0.6, "x": 0.2, "y": 0.17 }, "kind": "paragraph", "text": "But this fact plays into our biggest advantage -- you. We have a proven team that has come through time and again. Others will scramble for higher and higher ground, spending feverishly to keep their noses above water. We, on the other hand, have the internal talent, creativity and absolute ability to control our own destiny. With this strength, we can plunge in and successfully find our way no matter how strong the current. What I am asking is difficult and challenging. But it is clear that we couldn't have in place a more remarkable group of able and experienced individuals to pull it off.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "28988310-098b-4cd9-82e1-7633cb553f05", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.12, "w": 0.6, "x": 0.2, "y": 0.33 }, "kind": "paragraph", "text": "Ironically, your outstanding abilities are also responsible for one of our disadvantages -- namely, our success. In 1984, when Disney was last and unprofitable, the worst that could happen was that we would remain last. Now we are Number One. Our shareholders, Wall Street and the public expect us to be a leader: Such expectations can be inhibiting. We can't let them be. Instead, we must lay out our goals with as clear a vision as when we were unconstrained by success.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "30690b29-fe83-4194-856b-5e23c223e1b8", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.09, "w": 0.6, "x": 0.2, "y": 0.59 }, "kind": "paragraph", "text": "But, if a return to our roots will entail the risk of acceptable failure . . . if we remain on our present course, there will be the certainty of calamitous failure, as we will inevitably come to produce our own \"Havana\" or \"Two Jakes\" or \"Air America\" or \"Another 48 HRS\" or \"Bonfire of the Vanities\" . . . and then have to dig ourselves out from under the rubble.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "413fcc3e-4399-4ccb-8494-d8f290879526", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.02, "w": 0.6, "x": 0.2, "y": 0.77 }, "kind": "paragraph", "text": "Right argument, wrong conclusion.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "5eeb8197-6df7-4c9b-b906-8804df18cd85", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.12, "w": 0.6, "x": 0.2, "y": 0.46 }, "kind": "paragraph", "text": "In returning to an emphasis on creative story development, there will be the risk of failure, as one project or even a series of projects misses the mark. Intelligently approached, risk is a necessary component to success in the movie business. It is impossible to create new and original -- and therefore appealing -- new works without taking on the chance that you'll fall flat on your face. Remember that before \"Pretty Woman,\" we had five misses in a row.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "83b66779-bcd5-4d54-bbab-1a6047271783", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.05, "w": 0.6, "x": 0.2, "y": 0.85 }, "kind": "paragraph", "text": "The notion of the film industry being recession proof began during The Great Depression. People wanted escape and the movies offered it cheap -- 10 cents a ticket, or the cost of a loaf of bread. Today, a ticket to the movies costs the equivalent of six or seven loaves", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "83cf959b-63b4-4ec8-8f6f-107a8b74af79", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.04, "w": 0.6, "x": 0.2, "y": 0.8 }, "kind": "paragraph", "text": "When there is fear and uncertainty, the people have craved bargain entertainment. During previous downturns, the best escapist entertainment value was at the movie theaters. But no longer.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "fc610269-65d1-444a-8c14-834f39b0dfe7", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.07, "w": 0.6, "x": 0.2, "y": 0.69 }, "kind": "paragraph", "text": "I know that my negative outlook for our industry will be challenged by many Wall Street analysts. These pundits will argue that the film industry is recession resistant or even recession proof because, when there is fear and uncertainty in the real world, people seek escape and entertainment in their local movie theaters.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "fe36685c-d57e-418b-81a6-a65ede3786c8", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [ { "name": "Storytelling: audience calibration", "slug": "audience", "agent": "storyteller", "layer": "slide", "matchId": "6648ad17-bfb9-4f46-b173-9e196e2e1f33", "evidence": "Our customers expect us to offer them two hour journeys away from the mundane of day-to-day life to new worlds of experience.", "confidence": 0.7 }, { "name": "Storytelling Effect", "slug": "storytelling-effect", "agent": "Storyteller", "layer": "slide", "matchId": "f2120175-7e06-4f75-8526-d2d9f8e29e17", "evidence": "Magic is the key. Regardless of the recession, people will still leave their VCR's to go to the movie theater... if they are convinced that the experience that awaits them there will be magical enough.", "confidence": 0.6 } ], "frameworks": [], "arcBeats": [], "loops": [ { "to": 29, "from": 2, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "df544719-60d0-4a86-8f84-01ef9d4983fc", "evidence": "The deck implicitly addresses why, how, and what of the business throughout.", "position": 0, "objective": "Why our business matters", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.6, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }