{ "docId": "019f6b8f-64dc-720c-a665-1bc50fa74afc", "docSlug": "jarvis-some-thoughts-on-our-business-1", "documentTitle": "Some thoughts on our business 1", "authorId": "some-thoughts-on-our-business-1", "authorName": null, "documentKindSlug": "deck", "documentKindLabel": "Deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": null, "orientation": null, "aspectRatio": null, "pageNumber": 4, "pageCount": 29, "prevPage": 3, "nextPage": 5, "slideType": "executive_summary", "function": "frame_problem", "density": "overcrowded", "nDataPoints": 0, "notes": "This appears to be page 3 of a memo, likely from a Disney executive (possibly Michael Eisner) reflecting on the company's evolution since 1984.", "elementsJson": null, "metadataConfidence": 0.9, "imagePath": null, "slideHref": "/slides/019f6b8f-64dc-720c-a665-1bc50fa74afc/4", "deckHref": "/decks/019f6b8f-64dc-720c-a665-1bc50fa74afc", "deckJsonHref": "/decks/019f6b8f-64dc-720c-a665-1bc50fa74afc.json", "deckAnchorHref": "/decks/019f6b8f-64dc-720c-a665-1bc50fa74afc#slide-4", "components": [ { "bbox": { "h": 0.05, "w": 0.54, "x": 0.23, "y": 0.155 }, "kind": "paragraph", "text": "of late the exceptions seem to be the rule. Not surprisingly, our control of our own destiny has been eroded. We are far from unique in this state of affairs . . . something I take little comfort from.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "111da47a-1d6f-4ee5-a07e-2c72df9383e0", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.1, "w": 0.54, "x": 0.23, "y": 0.565 }, "kind": "paragraph", "text": "Back in 1984, our initial success at Disney was based on the ability to tell good stories well. Big stars, special effects and name directors were of little importance. Of course, we started this way out of necessity. We had small budgets and not much respect. So we substituted dollars with creativity and big stars with talent we believed in. Success ensued.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "16cb1aac-1375-4242-ab24-b10a2636caf1", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.1, "w": 0.54, "x": 0.23, "y": 0.235 }, "kind": "paragraph", "text": "The current condition of our business is typical enough of American businesses that an entire management theory has been developed to describe it. This theory is formally called the Product Life Cycle. It holds that businesses go through a natural development process that is comprised of four stages: Introduction. Growth. Maturity and Decline.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "27c11355-7814-4f63-bf80-15d2ce84bf1a", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.05, "w": 0.54, "x": 0.23, "y": 0.81 }, "kind": "paragraph", "text": "Our biggest disadvantage is that, unlike 1984, when times were relatively normal, a tidal wave is now hitting Hollywood . . . a tidal wave of runaway costs and mindless competition.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "393d021c-0937-41ce-a828-2ed1b7839684", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.54, "x": 0.23, "y": 0.445 }, "kind": "paragraph", "text": "This is why, even if there were no recession. I hope that I would be feeling as I do and would still be writing this memo. However, because of the severe economic environment we are entering, this review of our way of doing business is now not only timely, but critically essential.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "6db7dbe6-e663-4bce-86b6-5c2b285a8fc8", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.03, "w": 0.54, "x": 0.23, "y": 0.5 }, "kind": "paragraph", "text": "In good times, drift can be tolerable. In bad times, it can prove fatal.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "7d19b4d1-239f-4527-a003-4ae1d8b31b87", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.54, "x": 0.23, "y": 0.67 }, "kind": "paragraph", "text": "With success came bigger budgets and bigger names. We found ourselves attracting the calibre of talent with which \"event\" movies could be made. And, more and more, we began making them. The result: costs have escalated, profitability has slipped and our level of risk has compounded. The time has come to get back to our roots.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "a089361d-357d-4ac8-8582-572899b5f8ee", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.04, "w": 0.54, "x": 0.23, "y": 0.75 }, "kind": "paragraph", "text": "In urging this course, I recognize that we have some serious disadvantages and some extraordinary advantages relative to when we first started out six years ago.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "cb7934c8-e6ca-4536-8eda-9ce3f8293be1", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.1, "w": 0.54, "x": 0.23, "y": 0.34 }, "kind": "paragraph", "text": "In 1984, The Walt Disney Studios had already been through the full cycle. We arrived here fresh, energetic and ready to create an entire movie studio from the ground up. We succeeded spectacularly in growing a new business and re-starting the cycle. Now, there are ominous signs of the stagnation of Maturity which leads inexorably to the disaster of Decline.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "fb8e0d94-96e9-4a52-a2f4-4f9e0065992d", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [ { "name": "Executive summary", "slug": "executive-summary", "agent": null, "layer": "slide", "matchId": "05f00b44-bacf-4af5-a650-75158d739352", "evidence": "paragraph/paragraph: Back in 1984, our initial success at Disney was based on the ability to tell good stories well.", "confidence": 0.9 } ], "frameworks": [ { "name": "Product Life Cycle", "slug": null, "matchId": "2c3a6e26-3d2e-48aa-b1d0-855631a601f3", "evidence": "Explicitly mentioned in the text as the theory describing business development stages.", "confidence": 1 } ], "arcBeats": [], "loops": [ { "to": 29, "from": 2, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "df544719-60d0-4a86-8f84-01ef9d4983fc", "evidence": "The deck implicitly addresses why, how, and what of the business throughout.", "position": 0, "objective": "Why our business matters", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.6, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }