{ "docId": "019f6b8f-64dc-720c-a665-1bc50fa74afc", "docSlug": "jarvis-some-thoughts-on-our-business-1", "documentTitle": "Some thoughts on our business 1", "authorId": "some-thoughts-on-our-business-1", "authorName": null, "documentKindSlug": "deck", "documentKindLabel": "Deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": null, "orientation": null, "aspectRatio": null, "pageNumber": 3, "pageCount": 29, "prevPage": 2, "nextPage": 4, "slideType": "problem_statement", "function": "frame_problem", "density": "overcrowded", "nDataPoints": 0, "notes": "This is page 2 of a memo, likely from Jeffrey Katzenberg to Disney leadership.", "elementsJson": null, "metadataConfidence": 0.95, "imagePath": null, "slideHref": "/slides/019f6b8f-64dc-720c-a665-1bc50fa74afc/3", "deckHref": "/decks/019f6b8f-64dc-720c-a665-1bc50fa74afc", "deckJsonHref": "/decks/019f6b8f-64dc-720c-a665-1bc50fa74afc.json", "deckAnchorHref": "/decks/019f6b8f-64dc-720c-a665-1bc50fa74afc#slide-3", "components": [ { "bbox": { "h": 0.06, "w": 0.58, "x": 0.21, "y": 0.2 }, "kind": "paragraph", "text": "As we begin the new year, I strongly believe we are entering a period of great danger and even greater uncertainty. Events are unfolding within and without the movie industry that are extremely threatening to our studio.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "2c55d30a-59a9-4439-a61c-2f38290af394", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.06, "w": 0.58, "x": 0.21, "y": 0.46 }, "kind": "paragraph", "text": "That's the bad news. Now the good news. No one is better positioned to weather the coming storm than we are. We are the current box office champ. But, more important, our underlying philosophy of moviemaking lends itself especially well to lean times.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "3c227952-810e-4053-9e88-a4780a72a5b3", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.06, "w": 0.58, "x": 0.21, "y": 0.6 }, "kind": "paragraph", "text": "Make no mistake about it, ours is a cyclical business and we are once again repeating the cycle. The purpose of this memo is to reaffirm our commitment to our core philosophy, because I am convinced that this is what embodies our key to success in the days ahead.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "73e28c21-8ac8-4197-9e78-9ec2309a85de", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.03, "w": 0.58, "x": 0.21, "y": 0.68 }, "kind": "paragraph", "text": "Interestingly, even if the economic outlook were rosy, I believe we at Disney would still be due for a major self-examination.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "74eb1da8-afca-4b87-9858-e20a8a88608f", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.06, "w": 0.58, "x": 0.21, "y": 0.53 }, "kind": "paragraph", "text": "As a result, we are not only in the strongest position to succeed during a time of economic adversity, but we have the potential to establish a very high platform from which to launch into the next round of good times, whenever they may come.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "a802a6b7-80a3-45c4-af93-0e0b03c5478f", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.13, "w": 0.58, "x": 0.21, "y": 0.27 }, "kind": "paragraph", "text": "Some of you might be surprised to read these words. After all, wasn't Disney number one in 1990? Yes, but our number one status was far from a sign of robust health. Instead, it merely underscored the fact that our studio did the least badly in a year of steady decline for all of Hollywood... a year that was capped off by a disastrous Christmas for nearly everyone. Although we led at the box office in 1990, our bottom line profits in the movie business were the lowest in three years.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "c960814b-9b09-46d4-b0a8-0d02c7726d92", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.04, "w": 0.58, "x": 0.21, "y": 0.41 }, "kind": "paragraph", "text": "Now, added to that, the nation's economy is acknowledged to be in a recession... a recession that I am convinced will be quite devastating to our industry.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "d0c9c6ae-b77e-41db-8fa6-328f925d277b", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.14, "w": 0.58, "x": 0.21, "y": 0.72 }, "kind": "paragraph", "text": "Since 1984, we have slowly drifted away from our original vision of how to run our movie business. Once we had a fairly strict and pretty successful strategy, which we referred to as our \"Singles and Doubles Philosophy.\" At some point, we seemed to have replaced it with a strategy that might best be called the \"Yes, But Philosophy\"... that's a lot to spend on marketing, but we have too much at stake not to\" or \"Yes, the sequel will require a big budget, but it's a potential franchise.\" There should always be room for exceptions to rules, but", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "fd39b40a-ea6f-4544-99d2-56c7f96405d5", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.02, "w": 0.14, "x": 0.43, "y": 0.15 }, "kind": "title", "text": "The Problem", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "8b75a412-b5ac-42d8-ae6a-5ecc89519fa8", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [ { "name": "Problem Statement Canvas", "slug": "problem-statement-canvas", "agent": "Architect", "layer": "slide", "matchId": "790adc85-7216-4438-8ea9-d6d34c5ec815", "evidence": "paragraph/paragraph: Since 1984, we have slowly drifted away from our original vision of how to run our movie business.", "confidence": 0.7 } ], "frameworks": [], "arcBeats": [ { "to": 3, "from": 3, "beatId": "61d172d3-7c6b-4f19-aacb-47ae91bb24bd", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Need", "beatSlug": "monroes-sequence-need", "evidence": "The problem statement slide presents a clear need.", "position": 1, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "loops": [ { "to": 29, "from": 2, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "df544719-60d0-4a86-8f84-01ef9d4983fc", "evidence": "The deck implicitly addresses why, how, and what of the business throughout.", "position": 0, "objective": "Why our business matters", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.6, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }