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      "text": "This is a special business to be in. And people on the outside sense it. That's why they not only love to go to the movies, it is why they have become fixated on the inner-workings of the industry. They want to know how we make the magic. As much as \"Entertainment Tonight\" and its ilk can be irritants as they accelerate the blockbuster mentality, the mere fact these programs exist is a recognition of the specialness of what we do.",
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      "text": "So, let's go back to the drawing board and get back to basics. And, as we do, let's not be afraid to admit to others and to ourselves, up front and with passion . . . that we love what we do.",
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      "text": "Passion is the only word that can explain why one would choose to burrow through 10-15 scripts every weekend on the chance of uncovering something great. Passion is the only word that can explain why one would spend a 60-hour week at a studio and then, for fun, on the weekend go see three movies. Passion, however misdirected, is the only word that can explain why a lot of otherwise rationale individuals would get caught up in the blockbuster mania that has engulfed our industry to such lemming-like effect.",
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