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  "documentTitle": "Some thoughts on our business 1",
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  "notes": "This appears to be a page from a corporate manifesto or internal memo, likely from a studio executive.",
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      "kind": "paragraph",
      "text": "And, as long as we're making rules, here's just one more: Everyone here should feel a passion for making movies.",
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      "text": "We've become big enough and successful enough that no one movie can be the difference between profitability and unprofitability for our studio. If we are to achieve greater success, we must be creative. If we are to be creative, we must risk failure. Therefore, to succeed we must occasionally fail. And sometimes, not so occasionally.",
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      "kind": "paragraph",
      "text": "It's magical for the audience and it should be magical for us.",
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      "kind": "paragraph",
      "text": "The fact is that there is no natural momentum for a movie. It is not an orderly production process from design to assembly line to wholesale to retail.",
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      "text": "Movies only result when there is a collective passion that moves it forward past one hurdle after another. One important ingredient in this collective passion is undeniably the talent. But it's often a sporadic ingredient, as actors, directors and writers are seldom involved in a project from beginning to end. What's more, their passion is sometimes restrained by their natural fear of failure. Therefore, passion needs to consistently come from us at the studio.",
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      "text": "Since we want the final result of our efforts to inspire a sense of passion on the part of our consumers, it is imperative that we feel an equal measure of passion in its production.",
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      "kind": "paragraph",
      "text": "Like other businesses, we manufacture a product that is sold to the public. Unlike other businesses, the product we manufacture can not be held, worn, driven or played with. But, even though it is totally ephemeral, the best of our output has come to be something that consumers will treasure for years and years.",
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      "kind": "paragraph",
      "text": "Any successful movie should stir emotions in its viewers, making them laugh, cry, shriek or simply be moved by what they are seeing on the screen. This is pretty powerful stuff to achieve by projecting some light on a wall.",
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      "text": "\"Pretty Woman\" came on the heels of five consecutive failures. In the scheme of running this movie studio, those five failures were necessary for that one extraordinary success. And they were worth it. If we remain intelligent about our projects and exercise good taste, then the failures will remain manageable. And we will continue to be successful.",
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      "text": "Passion",
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