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  "documentTitle": "Some thoughts on our business 1",
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  "notes": "Page 25 of a document, likely a memo or essay regarding the film industry and corporate acquisitions.",
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      "kind": "paragraph",
      "text": "This sense of discipline and self-control has no doubt been a major factor in achieving the Japanese economic miracle that has turned a small island nation into one of the world's pre-eminent industrial powers.",
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      "text": "And this is where the wisdom of the Columbia and MCA purchases is particularly questionable. The Japanese are getting into a business that is to some extent outside of their cultural context.",
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      "text": "There will be a chasm in the fundamental understanding of the movie business that will likely prove exceedingly frustrating for Japanese and Americans alike.",
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      "text": "But, whether I am right in this expectation of incompatibility or not, one fundamental truth will continue to hold forth during the era of Japanese studio ownership: only the product matters.",
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      "text": "The Japanese, on the other hand, culturally err on the side of withholding emotion. In saying this, I am not simply offering an American perspective; The Japanese are the first to tell you this about themselves.",
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      "text": "Filmmaking at its essence is about the conveyance of emotion. Not coincidentally, filmmakers by their nature are an emotional group -- from the actors on the screen to the dealmakers behind the scenes. It is said to be a crazy business and most of its practitioners admittedly are, by normal standards, a bit eccentric.",
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      "text": "If we at Disney continue to produce a successful slate of films, they'll line up down Buena Vista Street to buy our products to display on every one of their new fangled gadgets.",
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      "text": "But it is also why I firmly believe that the recent marriages between Japanese hardware makers and American movie makers may not be ones made in entertainment heaven.",
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      "text": "We don't need to be associated with hardware manufacturers any more than we needed to be associated with exhibitors. We only need to be associated with good movies.",
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      "text": "In this paper, I've implied a lot of rules -- go for singles and doubles, hold down costs, keep hands on, watch your appetite, be wary of the Big Stars, pay ancillaries no mind, etc. Here's one more rule -- there's always exceptions to the rules.",
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