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  "documentTitle": "Some thoughts on our business 1",
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  "notes": "This slide appears to be a page from a narrative-heavy presentation or a book excerpt, focusing on the historical context of Sony/Columbia and Matsushita/MCA acquisitions.",
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      "kind": "paragraph",
      "text": "Luckily, we stayed out of the theater business, sticking instead with the business we understand best.",
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      "text": "Now, Matsushita is making what I believe is a defensive move by following in its competitor's path and buying MCA. This is not unlike what occurred in our business a few years ago when many of the Japanese hardware manufacturers, these studios believed that some sort of synergy/vertical integration magic would happen if they controlled the screens their movies played on. Ridiculous prices were paid for assets that are now declining in value.",
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      "text": "Of course, the focus has shifted to hardware for a very good reason. The people who make the hardware have been buying up Hollywood. This has resulted in a rising tide of hysteria and paranoia that has bordered on panic. Let's calm down.",
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      "text": "Beta didn't lose to VHS because it didn't have the software. VHS won, despite not being the first out of the gate, because of a superb manufacturing, distribution and marketing effort that ultimately succeeded in making VCR and VHS synonymous in the marketplace. And it was also a better product.",
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      "text": "The Japanese have been buying studios in the belief that if they can control the software, there will be great synergistic advantages of vertical integration with their hardware. This may make sense if you're in the auto business and you own the company that makes the sparkplugs for your cars. I contend that it simply doesn't make sense in the movie business.",
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      "text": "It all started when Sony was first on the VCR scene with its Betamax, only to lose out to the VHS format. Sony chairman Akio Morita has concluded that history would have been different if Sony had owned an American studio and therefore been able to direct the market by putting film titles on Beta tapes.",
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      "text": "This thinking is absurd. By owning Columbia, Sony now controls less than 15% of Hollywood software output. Fifteen percent does not comprise the critical mass necessary to direct a market.",
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      "kind": "title",
      "text": "The Rising Sun",
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