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  "documentTitle": "Some thoughts on our business 1",
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  "notes": "Page 20 of a document; discusses the film industry's reliance on 'conventional wisdom' regarding big-budget, star-driven films.",
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      "text": "The ancillary markets are wonderful. They increase the rewards for a successful film. But consider their name. \"Ancillary\" is defined in Websters as \"subordinate, subsidiary, auxiliary, supplementary.\" So, one must ask the question: What are the ancillary markets subordinate, subsidiary, auxiliary and supplementary to? Answer: The domestic theatrical market.",
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      "text": "Because it told a good story.",
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      "text": "To count on a single element to carry a film in a particular market -- such as an action star in international theatrical -- is like playing Russian Roulette. Each time the formula works, the cost goes up, the stakes get higher and you get closer to the inevitable time when your luck runs out . . . and all that's left is an ugly mess.",
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      "text": "In almost every instance, the performance of a film in the ancillaries echoes its performance in domestic theatrical. It is the engine that drives the product through the distribution pipeline. And the fuel that powers the engine is the story. A clean, well-refined, high-octane story can transport a film over all kinds of terrain, down the carpeted aisles of pristine first-run theaters, past the floors of sticky fifth-run theaters, around the globe, onto home video, off satellite dishes, through cable and over the networks.",
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      "text": "We're talking about a film in which the subject matter was specific to a certain place and time in America, in which the biggest action scene consisted of some kids running through a forest and in which the \"talky\" screenplay offered overseas moviegoers the chance to hear some anonymous native-speaking voice-over actor impersonate Robin Williams impersonating John Wayne doing Macbeth. This would seem to be a film that was tailor made to flop in international markets. So, how could it have defied \"conventional wisdom\" to such a great extent?",
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      "text": "bigger and bigger budgets, and (b) movies can be successfully made by targeting one or more of the ancillary markets. Ergo, the spate of big-budget, star-driven action movies, which in theory play well in any language.",
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      "text": "If this logic is so overwhelming, then how can one explain a film like \"Dead Poets Society?\" The only thing more remarkable than its domestic box office of nearly $100 million was its international box office, which exceeded domestic by 24%.",
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      "text": "But, if the story is low grade, so too will the performance be, no matter how large the engine or how shiny and well-packaged the vehicle.",
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