{
  "docId": "019f6b8f-64dc-720c-a665-1bc50fa74afc",
  "docSlug": "jarvis-some-thoughts-on-our-business-1",
  "documentTitle": "Some thoughts on our business 1",
  "authorId": "some-thoughts-on-our-business-1",
  "authorName": null,
  "documentKindSlug": "deck",
  "documentKindLabel": "Deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": null,
  "orientation": null,
  "aspectRatio": null,
  "pageNumber": 20,
  "pageCount": 29,
  "prevPage": 19,
  "nextPage": 21,
  "slideType": "other",
  "function": "establish_context",
  "density": "overcrowded",
  "nDataPoints": 3,
  "notes": "This appears to be a page from a scanned historical memo or report (specifically the Jeffrey Katzenberg Disney Memo from 1991).",
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019f6b8f-64dc-720c-a665-1bc50fa74afc/20",
  "deckHref": "/decks/019f6b8f-64dc-720c-a665-1bc50fa74afc",
  "deckJsonHref": "/decks/019f6b8f-64dc-720c-a665-1bc50fa74afc.json",
  "deckAnchorHref": "/decks/019f6b8f-64dc-720c-a665-1bc50fa74afc#slide-20",
  "components": [
    {
      "bbox": {
        "h": 0.07,
        "w": 0.63,
        "x": 0.21,
        "y": 0.76
      },
      "kind": "paragraph",
      "text": "One of the reasons that big budget action movies are thought to have revenue floors is because of the ancillary markets. Ten years ago, theatrical grosses represented 80% of revenues. Today they comprise only 30%.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "06e29dce-d6fc-4d5b-b4f4-77b2de9f259d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "paragraph",
      "text": "When we consider our roots, we should keep in mind the deep roots of this company which have earned such enormous trust from the general public. Walt Disney put it best when he said, \"I do not make pictures for children...\"",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2a670cff-8902-460f-8afb-f5bf1c2e9364",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.63,
        "x": 0.21,
        "y": 0.33
      },
      "kind": "paragraph",
      "text": "There is an unfortunate tendency to think that when a film does great, it's because it's a great film. But when it does poorly, it's because of poor marketing. While this logic is convenient, it can be empirically disproven.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9ae68ce3-e105-44b0-8df9-9c3e73ca40b9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.63,
        "x": 0.21,
        "y": 0.67
      },
      "kind": "paragraph",
      "text": "Testing has the aura of science about it. And there is nothing scientific about the movie business.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "afa61fc8-7647-45f7-8afb-b708cdadb8e5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.21,
        "x": 0.44,
        "y": 0.3
      },
      "kind": "title",
      "text": "Marketing & Testing",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d6b15c5d-0e36-4c13-b10a-a9b8eea09142",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.11,
        "x": 0.48,
        "y": 0.73
      },
      "kind": "title",
      "text": "Ancillaries",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6acdc25e-a872-4015-9313-a772e588156d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 29,
      "from": 2,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "df544719-60d0-4a86-8f84-01ef9d4983fc",
      "evidence": "The deck implicitly addresses why, how, and what of the business throughout.",
      "position": 0,
      "objective": "Why our business matters",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}