{ "docId": "019f6b8f-64dc-720c-a665-1bc50fa74afc", "docSlug": "jarvis-some-thoughts-on-our-business-1", "documentTitle": "Some thoughts on our business 1", "authorId": "some-thoughts-on-our-business-1", "authorName": null, "documentKindSlug": "deck", "documentKindLabel": "Deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": null, "orientation": null, "aspectRatio": null, "pageNumber": 19, "pageCount": 29, "prevPage": 18, "nextPage": 20, "slideType": "key_messages", "function": "establish_context", "density": "overcrowded", "nDataPoints": 0, "notes": "This slide appears to be part of a larger business proposal or internal memo regarding film strategy.", "elementsJson": null, "metadataConfidence": 0.9, "imagePath": null, "slideHref": "/slides/019f6b8f-64dc-720c-a665-1bc50fa74afc/19", "deckHref": "/decks/019f6b8f-64dc-720c-a665-1bc50fa74afc", "deckJsonHref": "/decks/019f6b8f-64dc-720c-a665-1bc50fa74afc.json", "deckAnchorHref": "/decks/019f6b8f-64dc-720c-a665-1bc50fa74afc#slide-19", "components": [ { "bbox": { "h": 0.08, "w": 0.6, "x": 0.2, "y": 0.17 }, "kind": "paragraph", "text": "I know that many will argue that this just isn't feasible anymore. Agents won't let their clients sign long-term contracts because the spec script market is too lucrative. All this means is it will be tougher. It doesn't mean it's impossible.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "008ee933-f446-4e85-8e55-a2a304005bed", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.18, "w": 0.6, "x": 0.2, "y": 0.7 }, "kind": "paragraph", "text": "A \"family movie\" doesn't mean a movie that can only be enjoyed by the whole family together. It means a movie that can be enjoyed by the family individually. \"Honey, I Shrunk the Kids\" was a success because it was funny to an adult even when the children didn't come along. \"The Little Mermaid\" was a hit with late night date audiences. And, the movie that will be the biggest film of 1990, \"Home Alone,\" didn't achieve that status without parents getting as much a kick out of its story as did their children. These films didn't talk down to the kids. They let everybody in on the fun.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "08d8c560-e269-4668-a50c-7f351ab738cd", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.6, "x": 0.2, "y": 0.38 }, "kind": "paragraph", "text": "But we shouldn't wait for this to happen. All the big time writers have one thing in common. They were all once unknown and thrilled just to make a sale. The future big time writers are out there and would be grateful just to be considered by our studio. To find them, we have to search harder, dig deeper . . . and be there first.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "0cfb13eb-51c6-4f16-b461-2a7912a74f82", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.1, "w": 0.6, "x": 0.2, "y": 0.27 }, "kind": "paragraph", "text": "We need to somehow find the writers and convince them that an association here is in their interests. And this may not be as difficult as it seems. If and when the $3 million dollar scripts turn into box office duds, the speculative bubble will quickly pop and long-term contracts at a stable studio will regain some of their lost luster.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "366683e9-e4e5-492d-9c6c-9976a1092787", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.6, "x": 0.2, "y": 0.6 }, "kind": "paragraph", "text": "Our Disney franchise is of incomparable value. But it didn't get that way by making \"kids\" movies. It got that way by making \"family\" movies. But, this, too, is a misleading term. It summons up images of movies that can only be enjoyed by the whole family together.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "ee4ebf5b-ed0b-44ba-91c5-2981ca472005", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.6, "x": 0.2, "y": 0.5 }, "kind": "paragraph", "text": "Too often, people think there are two broad categories of films: adult movies and kids' movies. Consequently, creative executives think there are two kinds of stories to develop: adult stories and kids' stories. This is wrong and, especially at this company, dangerous thinking.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "fe56b388-2b5f-435a-bf1d-8de4556fa792", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.03, "w": 0.4, "x": 0.3, "y": 0.46 }, "kind": "title", "text": "Kids Movies Aren't Just for Kids", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "f98b2be2-15b8-411e-83da-ad8aea6c1993", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [ { "name": "Audience Definition", "slug": "audience-definition", "agent": "Storyteller", "layer": "slide", "matchId": "a853f1c4-b61f-4621-aa8c-666bb22a19b9", "evidence": "The components mention calibrating to an audience.", "confidence": 0.7 } ], "frameworks": [], "arcBeats": [], "loops": [ { "to": 29, "from": 2, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "df544719-60d0-4a86-8f84-01ef9d4983fc", "evidence": "The deck implicitly addresses why, how, and what of the business throughout.", "position": 0, "objective": "Why our business matters", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.6, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }