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  "documentTitle": "Some thoughts on our business 1",
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      "kind": "paragraph",
      "text": "Now the stable is nearly empty. We should fill it again.",
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      "text": "To compensate for the lack of an emotionally driving core story, the two films showered the audience with dazzling and inventive \"business.\" But much of this failed another test of storytelling -- i.e., the movies would still have made sense had many of these scenes been cut. Just like songs in a musical, no matter how beautiful the melody, if they don't move the plot along, they don't belong.",
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      "text": "These are post mortems and as such are inherently unfair. As an immensely complex collaborative process, a film project can trip up anywhere along the way. In the final analysis, it can't be definitively quantified.",
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      "text": "This may sound absurd, but it is absolutely true. And it is a key reason why these to brilliantly executed films failed to develop the \"legs\" that we had hoped for. The core stories were uninvolving. There was no central character who had to confront his or her demons or resolve anything more challenging than when to mouth the words, \"Will you marry me?\"",
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      "text": "Interestingly, in elemental terms, both films told the same story. Inasmuch as the main character of \"Dick Tracy\" is Dick Tracy and \"Rescuers\" is Bernhard, when you cut through all of the action, the basic story of both of these movies concerns how these two characters came to make their marriage proposals.",
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      "text": "But we should never let this fact serve as an excuse to eschew any attempts at after-the-fact analyses of what worked or didn't work in a film. Every avenue is worth pursuing if it will improve our abilities at the single most important aspect of our business: telling the story.",
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      "text": "In both movies, everything remained static for the main characters. At the end, nothing elemental had changed.",
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      "text": "One reason for our quick and early success upon arriving at Disney was that we established a stable of writers under long-term contracts. These were talented individuals whom we could work with and who felt they had a stake in this studio. Just as our marketing division's success is in part attributable to the fact that the people there are part of the give-and-take of the ongoing creative process here, so, too, did this group of writers that was integrated into our operation function particularly well.",
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      "text": "Getting Writers Who Can Tell the Stories",
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