{ "docId": "019f6b8f-64dc-720c-a665-1bc50fa74afc", "docSlug": "jarvis-some-thoughts-on-our-business-1", "documentTitle": "Some thoughts on our business 1", "authorId": "some-thoughts-on-our-business-1", "authorName": null, "documentKindSlug": "deck", "documentKindLabel": "Deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": null, "orientation": null, "aspectRatio": null, "pageNumber": 16, "pageCount": 29, "prevPage": 15, "nextPage": 17, "slideType": "other", "function": "summarize", "density": "overcrowded", "nDataPoints": 0, "notes": "The text appears to be an excerpt from a business or creative strategy document regarding the film industry.", "elementsJson": null, "metadataConfidence": 0.9, "imagePath": null, "slideHref": "/slides/019f6b8f-64dc-720c-a665-1bc50fa74afc/16", "deckHref": "/decks/019f6b8f-64dc-720c-a665-1bc50fa74afc", "deckJsonHref": "/decks/019f6b8f-64dc-720c-a665-1bc50fa74afc.json", "deckAnchorHref": "/decks/019f6b8f-64dc-720c-a665-1bc50fa74afc#slide-16", "components": [ { "bbox": { "h": 0.08, "w": 0.56, "x": 0.22, "y": 0.3 }, "kind": "paragraph", "text": "If the idea and story are strong enough, a movie shouldn't be dependant on any particular performer to be a success. This is why we should be aggressive on all fronts -- at the bargaining table with major stars, at the comedy clubs searching for future stars, and at the back door of the Clinic picking up the stars that once were and can be again.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "07cb5a36-c5cd-4ec2-8a35-d1938448b17d", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.1, "w": 0.56, "x": 0.22, "y": 0.76 }, "kind": "paragraph", "text": "Blockbuster? In \"Raiders of the Lost Ark,\" a cocky Indiana Jones is humbled by the realization that there are forces even he should not challenge. Science Fiction? \"2001\" is about the transformation not just of a man but of mankind. War Film? \"Patton\" focuses on a man's struggle to achieve his destiny and, upon achieving it, accept that he is now a dinosaur. Comic Book? In \"Superman,\" he must reconcile his desire to be mortal with his destiny to be a superhero. Social Comedy? \"Tootsie\" is about a man becoming a", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "22131e49-02e9-4171-b5e1-6093bca999cb", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.05, "w": 0.56, "x": 0.22, "y": 0.16 }, "kind": "paragraph", "text": "Unreasonable salaries coupled with giant participations comprise a win/win situation for the talent and a lose/lose situation for us. It results in us getting punished in failure and having no upside in success.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "25949f8e-d148-4745-8c1b-630b037b7fe1", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.07, "w": 0.56, "x": 0.22, "y": 0.68 }, "kind": "paragraph", "text": "All this means is that there should be a sympathetic protagonist who goes through some transforming experience with which the audience can relate. This applies to the whole enormous and extraordinary range of film experience. Name any truly successful movie and you will find that this is the case.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "2f9e3fdc-e24c-4efd-ad6f-d52884c1f9e5", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.05, "w": 0.56, "x": 0.22, "y": 0.53 }, "kind": "paragraph", "text": "Part of what makes a story work is mystical. Its originality, its theme, its characters, its dialogue -- all these are undefinable ingredients that contribute to the alchemy of a successful story.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "52fed938-a5b5-45d3-9ddf-925a16be4ce3", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.06, "w": 0.56, "x": 0.22, "y": 0.445 }, "kind": "paragraph", "text": "The idea may be king and high concepts may be powerful, but the crucial step is translating them into compelling stories. It is the story that people remember. It is the story that gives the movie business its extraordinary power to impact the world.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "55d2c7a7-23ec-4373-b6f6-15523a322c42", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.05, "w": 0.56, "x": 0.22, "y": 0.23 }, "kind": "paragraph", "text": "We have to find ways to make deals with major stars that work for everyone. And we have to summon the energy to go out and find the new people who have just as much talent and will be the stars of the future.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "8ea61667-fc11-4455-93db-900a26b8bfff", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.07, "w": 0.56, "x": 0.22, "y": 0.595 }, "kind": "paragraph", "text": "But, given this, there are still some overall guidelines of key importance in telling a good story. Most important of these is the need to create one or more central characters who confront something elemental about themselves by the end of the film. This sounds much more cerebral than it is.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "9b032a41-db2c-4ce5-a095-39552584badb", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.02, "w": 0.18, "x": 0.41, "y": 0.415 }, "kind": "title", "text": "Stories That Make Us Care", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "cbb718c4-a55b-41e7-97f1-920154d3f3bb", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [ { "name": "Emotional Appeal", "slug": "emotional-appeal", "agent": "Storyteller", "layer": "slide", "matchId": "1d7c6e35-16af-45d6-9dd0-1dbf1de90c9f", "evidence": "Part of what makes a story work is mystical. Its originality, its theme, its characters, its dialogue -- all these are undefinable ingredients that contribute to the alchemy of a successful story.", "confidence": 0.6 } ], "frameworks": [], "arcBeats": [], "loops": [ { "to": 29, "from": 2, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "df544719-60d0-4a86-8f84-01ef9d4983fc", "evidence": "The deck implicitly addresses why, how, and what of the business throughout.", "position": 0, "objective": "Why our business matters", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.6, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }