{ "docId": "019f6b8f-64dc-720c-a665-1bc50fa74afc", "docSlug": "jarvis-some-thoughts-on-our-business-1", "documentTitle": "Some thoughts on our business 1", "authorId": "some-thoughts-on-our-business-1", "authorName": null, "documentKindSlug": "deck", "documentKindLabel": "Deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": null, "orientation": null, "aspectRatio": null, "pageNumber": 15, "pageCount": 29, "prevPage": 14, "nextPage": 16, "slideType": "other", "function": "establish_context", "density": "overcrowded", "nDataPoints": 0, "notes": "This appears to be a page from a corporate strategy document or memoir regarding film production economics.", "elementsJson": null, "metadataConfidence": 0.9, "imagePath": null, "slideHref": "/slides/019f6b8f-64dc-720c-a665-1bc50fa74afc/15", "deckHref": "/decks/019f6b8f-64dc-720c-a665-1bc50fa74afc", "deckJsonHref": "/decks/019f6b8f-64dc-720c-a665-1bc50fa74afc.json", "deckAnchorHref": "/decks/019f6b8f-64dc-720c-a665-1bc50fa74afc#slide-15", "components": [ { "bbox": { "h": 0.02, "w": 0.04, "x": 0.48, "y": 0.92 }, "kind": "other", "text": "- 14 -", "attrs": null, "subkind": "other", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "0c6ba312-7ef2-436e-a9d3-0bd35fd27c8a", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.58, "x": 0.21, "y": 0.28 }, "kind": "paragraph", "text": "But, it would be an extreme understatement to say that a Bette Midler movie today is not the same thing as a Bette Midler movie was then. In 1984, we paid Bette only for her considerable talent. Now, we must also pay her for her considerable and well-earned celebrity.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "0a043082-813d-4aeb-8f02-3b0d1a288943", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.1, "w": 0.58, "x": 0.21, "y": 0.63 }, "kind": "paragraph", "text": "The fact is that 'bankability' places too much of a burden on the star. He or she is expected to open the movie as well as to carry it. Dustin Hoffman, who is perhaps the most talented actor of our time, has never 'opened' a film with a blockbuster first weekend. But his talent has been instrumental in making a number of films phenomenally successful.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "497e7393-2c51-44e7-a08a-6d7cdb73eec7", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.58, "x": 0.21, "y": 0.74 }, "kind": "paragraph", "text": "And that's what it's all about. Talent. It is a performer's talent that can make a film a success. Celebrity can be an important bonus, but celebrity is really all about timing. It comes and goes and sometimes comes back again. A performer's talent endures. This is what we should be betting on.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "4cd2651b-08d2-4d74-85fd-7f08e92684f8", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.12, "w": 0.58, "x": 0.21, "y": 0.158 }, "kind": "paragraph", "text": "Robin Williams suggested to Newsweek magazine that we recruited talent by standing outside the back door of the Betty Ford Clinic. The first instance of this approach to movie-making was 'Down & Out in Beverly Hills,' a film that re-ignited the careers of its three stars, Bette Midler, Richard Dreyfuss and Nick Nolte. We have maintained long-term relationships with all three, especially Bette Midler.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "60fc06ac-0b17-4b17-92ff-69e320eaec2d", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.15, "w": 0.58, "x": 0.21, "y": 0.48 }, "kind": "paragraph", "text": "These are the kind of luminaries who are said to be 'bankable stars.' But, 1990 should have demolished for once and for all this notion. This concept of the 'bankable star' maintains that there are some stars whose very presence guarantees a certain level of box office performance. If this were true, then how can one explain what happened to 1990's vehicle for 1989's 'most bankable star,' Jack Nicholson, to say nothing of the heralded return to the screen of Robert Redford?", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "61f4cc85-fe77-452f-9d43-839d02fa5717", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.06, "w": 0.58, "x": 0.21, "y": 0.82 }, "kind": "paragraph", "text": "This is why we must try to blaze a path away from unreasonable salary and participation deals. These kinds of deals can only make sense if a star's presence can absolutely guarantee monstrous success for a film. And, as we have seen, there are no such guarantees.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "d05203a3-3dc9-440b-84d1-612971c3696a", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.12, "w": 0.58, "x": 0.21, "y": 0.36 }, "kind": "paragraph", "text": "This is what might be called the 'celebrity surcharge' that must be ante'd up when hiring major stars. And, more and more, we've been working with the biggest stars in the industry. It's hard to say 'no' to the likes of Steve Martin, Bill Murray, Dustin Hoffman and Sylvester Stallone. But, when we say 'yes' in the future, we need to develop these relationships in a way that works both for them and for us.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "dd748d4c-a43a-497d-b86f-917a031c5a72", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [ { "name": "Cognitive bias", "slug": "cognitive-bias", "agent": null, "layer": "slide", "matchId": "490df422-c42e-4abe-a97f-652f2e6d34a3", "evidence": "This concept of the 'bankable star' maintains that there are stars that can virtually guarantee a certain level of box office success, regardless of the project they are in.", "confidence": 0.6 } ], "frameworks": [], "arcBeats": [], "loops": [ { "to": 29, "from": 2, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "df544719-60d0-4a86-8f84-01ef9d4983fc", "evidence": "The deck implicitly addresses why, how, and what of the business throughout.", "position": 0, "objective": "Why our business matters", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.6, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }