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  "documentTitle": "Some thoughts on our business 1",
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  "notes": "This appears to be a page from the famous Jeffrey Katzenberg Disney Memo (1991).",
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      "text": "We started out in 1984 as the most cost-conscious of all studios. One of our primary means for controlling costs was by avoiding the reigning stars of the moment.",
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      "text": "There's a fourth Big Movie underway that should be instructive as to the kind of event film I feel we must continue to make. \"Rocketeer\" is, to be sure, a high-risk film at over $35 million.",
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      "text": "Of course, we still have some Big Movies of our own already on our plate. \"Scenes From a Mall,\" \"Billy Bathgate\" and \"What About Bob?\" are all outstanding projects. But there are too many of them.",
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      "kind": "paragraph",
      "text": "\"Dick Tracy\" was a great experience. It was a solid hit and an outstanding accomplishment... But, as much as \"Dick Tracy\" was about successful filmmaking, it was also about losing control of our own destiny.",
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      "text": "Another alliance we are currently working on is with Don Simpson and Jerry Bruckheimer. Some might think that this effort runs counter to the sentiments being expressed in this memo. Nothing could be further from the truth.",
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      "kind": "title",
      "text": "Betting on Talent",
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