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  "documentTitle": "Some thoughts on our business 1",
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      "kind": "paragraph",
      "text": "Nevertheless, having tried and succeeded, we should now look long and hard at the blockbuster business . . . and get out of it.",
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      "text": "Does this mean we abandon big, event movies altogether? Definitely not. But, we should approach them in as intelligent a manner as possible.",
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      "text": "The result is a few mega-budget projects that have to do well and a bunch of smaller projects whose full potential may be jeopardized because the big projects drained away the executive attention the smaller ones needed and deserved.",
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      "text": "As profitable as it was, 'Dick Tracy' made demands on our time, talent and treasury that, upon reflection, may not have been worth it. The number of hours it required, the amount of anxiety it generated and the amount of dollars that needed to be expended were disproportionate to the amount of success achieved. As a company trying to bring to market 25 to 30 films a year, we simply can't afford to indulge in the blockbuster mentality, even as a sidelight, even as a hobby.",
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      "text": "Even if one accepts the homerun approach to moviemaking as valid, consider what it does to the other films on the agenda -- the singles and doubles. When there is so much at stake with the $40-$60 million films, an inordinate amount of time must be lavished on them in an effort to protect the massive investment. But, with a finite number of development, production, distribution and marketing people, this time has to come from somewhere else and it inevitably must come from the less costly projects.",
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      "text": "One way to do this is represented by our Cinergi deal. Under the terms of the agreement, for five years, we will be associated with Andy Vajna, who has a very good track record in the big budget action movie business. But our relationship is merely as a distributor, allowing us to enjoy considerable upside potential with minimal downside risk. Cinergi will continue to produce big action films featuring major stars and geared toward an international market. In this hemisphere, they will go out under the Hollywood banner, thereby adding to our library and maintaining us as a player in the Big Movie market. In this way, we should be able to profit from a business we",
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      "text": "This is why, when Warren Beatty comes to us to pitch his next movie -- a big period action film, costing $40 million, with huge talent participation, directed by the man who is arguably the most brilliant filmmaker today at making movies that are successful commercially and artistically, owned and controlled by Beatty and Levinson -- we must hear what they have to say, allow ourselves to get very excited over what will likely be a spectacular film event, then slap ourselves a few times, throw cold water on our faces and soberly conclude that it's not a project we should choose to get involved in.",
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