{ "docId": "019f6b8f-64dc-720c-a665-1bc50fa74afc", "docSlug": "jarvis-some-thoughts-on-our-business-1", "documentTitle": "Some thoughts on our business 1", "authorId": "some-thoughts-on-our-business-1", "authorName": null, "documentKindSlug": "deck", "documentKindLabel": "Deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": null, "orientation": null, "aspectRatio": null, "pageNumber": 12, "pageCount": 29, "prevPage": 11, "nextPage": 13, "slideType": "other", "function": "establish_context", "density": "overcrowded", "nDataPoints": 1, "notes": "This slide is a text-heavy page from a report or presentation, likely discussing film industry economics.", "elementsJson": null, "metadataConfidence": 0.9, "imagePath": null, "slideHref": "/slides/019f6b8f-64dc-720c-a665-1bc50fa74afc/12", "deckHref": "/decks/019f6b8f-64dc-720c-a665-1bc50fa74afc", "deckJsonHref": "/decks/019f6b8f-64dc-720c-a665-1bc50fa74afc.json", "deckAnchorHref": "/decks/019f6b8f-64dc-720c-a665-1bc50fa74afc#slide-12", "components": [ { "bbox": { "h": 0.12, "w": 0.58, "x": 0.21, "y": 0.2 }, "kind": "paragraph", "text": "It seems that the root cause of the blockbuster mentality is the notion that one can construct a film project in such a way that it has a \"floor\" for its anticipated revenues. The theory goes that the way to ensure a successful movie is to release a high profile, highly promoted film, featuring at least one major star. It is felt that this kind of film not only has a built-in audience, but that it also ensures a big opening weekend.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "09d444d2-2b32-4b57-98fc-a06ef74a18bf", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.07, "w": 0.58, "x": 0.21, "y": 0.695 }, "kind": "paragraph", "text": "Any film can fail at the box office. And that's o.k. It's part of our business. No one can know for certain what the public will want to see. So the basic problem with the above movies wasn't that they were ill conceived or misguided or even bad entertainments. The problem was that they were just too expensive.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "132932d3-1dca-43aa-a795-31f5e2b0003c", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.09, "w": 0.58, "x": 0.21, "y": 0.295 }, "kind": "paragraph", "text": "This approach to filmmaking was seen to get its ultimate vindication with the success of \"Batman,\" which combined action and hardware with an established fictional hero and an established real-life star, Jack Nicholson. The movie that ensued became one of the all-time box office champs and landed its producers at the helm of a major studio.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "1a2ab0f7-f7e0-4215-beca-1686e49c0539", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.05, "w": 0.58, "x": 0.21, "y": 0.825 }, "kind": "paragraph", "text": "So, what about \"Dick Tracy?\" By every rational measure, it was a success. It topped $100 million in domestic box office, sold millions of dollars of merchandise and was by all accounts a cultural event.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "1c15398d-770d-4bff-9aba-020f94cd2910", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.11, "w": 0.58, "x": 0.21, "y": 0.395 }, "kind": "paragraph", "text": "So, it was particularly interesting to see what happened when the blockbuster mentality got its true test last year. \"Back To The Future Part III,\" \"Gremlins 2: The New Batch,\" \"Another 48 HRS,\" \"Days of Thunder,\" \"Rocky V,\" \"Havana\" and \"Bonfire of the Vanities\" are just some of the major releases that, as \"Variety\" reported, were \"headed for miniscule profits at best.\"", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "6e65ee82-0db8-4dfb-90fe-3fc10fd9748e", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.09, "w": 0.58, "x": 0.21, "y": 0.505 }, "kind": "paragraph", "text": "Of course, there are those who will say that these days the ancillary markets can rescue films that do poorly at the domestic box office. To be sure, international box office, cable and, especially, home video have increased the profit potential of many films and have helped some marginal films creep into the black. But these markets have never rescued a box office bomb.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "9af87a73-d58e-4607-969b-c1822b8807de", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.09, "w": 0.58, "x": 0.21, "y": 0.6 }, "kind": "paragraph", "text": "There simply is no such thing as a revenue floor. Those who think a major sequel is a sure financial bet, consider the fate of \"The Two Jakes\" or \"Robocop II.\" Those who think an epic, romantic movie is a sure bet, consider \"Havana.\" Those who think a star-driven package is a sure bet, consider \"Family Business\" or \"Bonfire of the Vanities.\"", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "f3205a6f-24e5-4706-888d-87ad0e8233bc", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.02, "w": 0.24, "x": 0.38, "y": 0.175 }, "kind": "title", "text": "The Fallacy of the Floor", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "0809b92c-0dc8-44e3-a538-fc2682099373", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.02, "w": 0.14, "x": 0.43, "y": 0.795 }, "kind": "title", "text": "Tracy, Tracy, Tracy", "attrs": null, "subkind": "subtitle", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "268f0487-60eb-4884-8e54-b87b676a28cb", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [ { "name": "Framing Effect", "slug": "framing-effect", "agent": "Architect", "layer": "slide", "matchId": "da04c387-1560-412e-9264-fcb3be9fe271", "evidence": "So, it was particularly interesting to see what happened when the blockbuster mentality got its true test last year.", "confidence": 0.6 } ], "frameworks": [], "arcBeats": [], "loops": [ { "to": 29, "from": 2, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "df544719-60d0-4a86-8f84-01ef9d4983fc", "evidence": "The deck implicitly addresses why, how, and what of the business throughout.", "position": 0, "objective": "Why our business matters", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.6, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }