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  "documentTitle": "Some thoughts on our business 1",
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  "notes": "This appears to be page 9 of a larger memo or manifesto.",
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      "kind": "paragraph",
      "text": "If the idea and the screenplay are strong, then it is possible to hire a less established star and a less established director and as a result be less of a hostage to the marketplace.",
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      "text": "This memo is intended to be a working document, a reference guide to help us more effectively resist temptation so that this studio can not only survive, but thrive, in the challenging times ahead.",
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      "text": "If a movie begins with a great, original idea, chances are good it will be successful. However, if a film begins with a flawed idea, it will almost certainly fail, even if it is made with 'A' talent and marketed to the hilt.",
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      "kind": "paragraph",
      "text": "In the dizzying world of moviemaking, we must not be distracted from one fundamental concept: the idea is king. Stars, directors, writers, hardware, special effects, new sound systems... all of these can have a role to play in the success of a film.",
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      "text": "People don't want to see what they've already seen. So, we need to be bold enough to stretch bounds, push the envelope of creativity and follow our hearts along with our heads. When we fail, let it be because we tried to innovate, not emulate.",
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      "text": "Because the world has changed, we need to get back to basics. For this reason, there will not be any revolutionary new ideas presented in the following pages. Rather, what I want to offer is a restatement of our underlying philosophy.",
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      "text": "This is the key for controlling our destiny -- to have the courage to search out authentic, great ideas... and then have the steadfastness to control the material that is subsequently developed.",
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      "text": "In writing this, I take some comfort in knowing that I am preaching to the already converted. After all, together we've built Hollywood's number one studio largely by adhering to the concepts I'll be expounding here.",
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      "text": "A Solution",
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