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  "docSlug": "jarvis-sanity-group-pitch-deck",
  "documentTitle": "Sanity Group Pitch Deck",
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  "notes": "The slide uses a side-by-side comparison of product lines and target demographics.",
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  "slideHref": "/slides/019f6b8f-5fae-75a2-b151-348e65d8eb3f/7",
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      "text": "Product imagery for Lifestyle segment",
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      "text": "Premium Lifestyle Segment vs Premium Mature Segment",
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      "text": "Conscious, sustainable, caring. The brand for best-agers to focus on specific functional needs through cosmetics. Focusing on women, main age group 35-65, Premium segment.",
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      "kind": "paragraph",
      "text": "Young, but health conscious and mindful. The brand for millennials to find a natural remedy from a stressful life. Focusing on women and men, main age group 20-40, Premium mainstream.",
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      "kind": "title",
      "text": "We cover the European consumer market.",
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