{
  "docId": "019f6b8f-5d22-74c4-a383-1389f2e9c894",
  "docSlug": "jarvis-rippling-memo",
  "documentTitle": "Rippling memo",
  "authorId": "rippling-memo",
  "authorName": null,
  "documentKindSlug": "document",
  "documentKindLabel": "Document",
  "sourceTypeSlug": "independent_analyst",
  "sourceTypeLabel": "Independent analyst",
  "presentationDate": null,
  "orientation": null,
  "aspectRatio": null,
  "pageNumber": 11,
  "pageCount": 11,
  "prevPage": 10,
  "nextPage": null,
  "slideType": "key_messages",
  "function": "present_framework",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "The slide uses a narrative argument to contrast the fragmented payroll market with the potential for a winner-take-most market in employee management systems.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019f6b8f-5d22-74c4-a383-1389f2e9c894/11",
  "deckHref": "/decks/019f6b8f-5d22-74c4-a383-1389f2e9c894",
  "deckJsonHref": "/decks/019f6b8f-5d22-74c4-a383-1389f2e9c894.json",
  "deckAnchorHref": "/decks/019f6b8f-5d22-74c4-a383-1389f2e9c894#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.105,
        "w": 0.35,
        "x": 0.138,
        "y": 0.324
      },
      "kind": "paragraph",
      "text": "Rippling is not an HR system — we call it an Employee Management System to distinguish it from HRIS systems, precisely because we think the problem we solve is much broader than HR.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "21d60a7a-4643-42f7-9a74-41f6bdb89a30",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.35,
        "x": 0.512,
        "y": 0.68
      },
      "kind": "paragraph",
      "text": "As a result, the market leaders for employee management systems could be successful on a much larger scale than even the most successful of today's payroll and HRIS companies.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "735a5c01-2893-4d16-8b64-6f2a7d2bd7ff",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.35,
        "x": 0.512,
        "y": 0.348
      },
      "kind": "paragraph",
      "text": "This introduces a different dynamic — one where any market leader has swiftly compounding advantages over the other competitors in the space.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "94f5c18a-2e2c-4326-86ac-f39d5bdfab17",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.35,
        "x": 0.512,
        "y": 0.528
      },
      "kind": "paragraph",
      "text": "The effect of this shift is similar to how the introduction of smartphone app stores led to rapid concentration of market share in the handset industry.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c5fe71f7-7aca-44a9-8c0e-11c2e94494db",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.35,
        "x": 0.138,
        "y": 0.628
      },
      "kind": "paragraph",
      "text": "Today, ADP is the largest payroll company in the United States. But the market is fragmented. ADP only has about 15% - 20% market share.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e26ef146-cabd-4219-bd94-c57efaa6f43e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.045,
        "w": 0.35,
        "x": 0.512,
        "y": 0.283
      },
      "kind": "paragraph",
      "text": "But an employee management system has many more adjacencies than a payroll system — probably 70 or 80 thousand of them.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fef12529-0660-4027-83c7-3ae9536a8ed4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.075,
        "w": 0.515,
        "x": 0.138,
        "y": 0.131
      },
      "kind": "title",
      "text": "Network Effects & the 'Supermarket for SaaS'",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ab35f2dc-ae8b-479e-b4a1-d411fdf15cac",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Network Effects Flywheel",
      "slug": "network-effects-flywheel",
      "agent": null,
      "layer": "slide",
      "matchId": "593362f8-79c7-4c3e-b611-4194b1d99ab9",
      "evidence": "This introduces a different dynamic — one where any market leader has swiftly compounding advantages over the other competitors in the space.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "metcalfes-law",
      "slug": null,
      "matchId": "4fdf6f22-f55e-426e-85cb-97817c2c0b6f",
      "evidence": "The slide describes network effects where the value of the system increases with the number of integrations and users.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 11,
      "from": 11,
      "beatId": "043dfee5-ce6e-411e-a7c7-8711bc203972",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "Network Effects & the 'Supermarket for SaaS'",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 11,
      "from": 10,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "93fe14fa-bc46-41c7-932e-f0e7bc8e17ff",
      "evidence": "Problem statement and key messages",
      "position": 0,
      "objective": "Why now is the time for action",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.6,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    },
    {
      "to": 11,
      "from": 2,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "70fd8676-66e5-4aa4-b409-4c3348fc75d7",
      "evidence": "Structured around product overview and network effects",
      "position": 1,
      "objective": "Why, How, What",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.5,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}