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  "documentTitle": "Rippling memo",
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  "notes": "The slide uses a narrative structure to justify the company's existence by contrasting current market conditions with the past.",
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      "text": "Very high bar for MVP—you need to build a lot of product for Rippling V1. React and API-first development make it easier to build a large-surface-area product.",
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      "text": "THE PAIN IS INCREASING",
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      "text": "SOME MARKET EVOLUTION MADE RIPPLING'S PRODUCT EASIER TO BUILD",
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      "text": "THIS IS THE LOGICAL NEXT LEAP IN HR TECHNOLOGY",
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      "text": "It's easier to build a payroll system than it was 5 years ago because you can use off-the-shelf tax engines and outsource tax-filing.",
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      "text": "Okta's success in the enterprise market has led to many companies building SAML and user API endpoints we were able to plug in to.",
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      "text": "I know this is a popular question for some firms so I'm including answers below, but the simple truth is that I think Rippling could have been, and should have been, built seven years ago. But it wasn't. So, we're building it now.",
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      "text": "Five years ago, the sales organization at Zenefits mostly used just one system: Salesforce. Today, most SaaS sales organizations are probably closing in on 10. Internally at Rippling, we use Salesforce, but also Zoom, Calendly, Outreach, Gong, Intercom, and Marketo.",
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