{
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  "documentTitle": "Richpanel Pitch Deck",
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      "kind": "list",
      "text": "Support is a split across FAQs, contact forms, email, live chat, etc.\nA query like where is my order? Or returns can take 10-15 minutes over live chat/ phone\nHave to repeat themselves when switching channels",
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      "evidence": "The deck highlights the impact on productivity (p4)",
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      "objective": "What is the cost of not improving customer support?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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      "description": "Quantify what happens if the audience does nothing"
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