{
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  "docSlug": "jarvis-retina-pitch-deck",
  "documentTitle": "Retina Pitch Deck",
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  "documentKindSlug": "pitchdeck",
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  "sourceTypeSlug": "investor_relations",
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  "notes": "The slide uses a table and a scatter plot to illustrate the classification process.",
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      "text": "Archetype 1",
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      "kind": "paragraph",
      "text": "Retina's algorithm builds different archetypes based on customers' buying history and attributes. When new customers walk in the door, the model determines which archetype(s) they belong to and estimates their individual LTV.",
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      "kind": "table",
      "text": "Table showing customer data points like Cust ID, Subscription, GNT, Promo used, # of items, and $ amount.",
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      "kind": "title",
      "text": "Our secret sauce: algorithm that combines companies' payments, marketing & sales CRM along with 3rd party datasets",
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      "evidence": "The deck presents Retina's algorithm and Customer ID level scores as a solution to optimize customer-level spend.",
      "position": 1,
      "objective": "How can Retina's solution provide a MECE breakdown of customer-level spend?",
      "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
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