{
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  "docSlug": "jarvis-retina-pitch-deck",
  "documentTitle": "Retina Pitch Deck",
  "authorId": "retina-pitch-deck",
  "authorName": null,
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
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  "pageNumber": 3,
  "pageCount": 12,
  "prevPage": 2,
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  "slideType": "pain_points",
  "function": "frame_problem",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "Uses a timeline/curve diagram to highlight the gap between acquisition spend and LTV optimization.",
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  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019f6b8f-5b47-7109-8306-e799a04583ce/3",
  "deckHref": "/decks/019f6b8f-5b47-7109-8306-e799a04583ce",
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  "deckAnchorHref": "/decks/019f6b8f-5b47-7109-8306-e799a04583ce#slide-3",
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      "kind": "callout",
      "text": "Largest spend at customer level is during customer acquisition",
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      "kind": "callout",
      "text": "When companies should start optimizing spend",
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      "text": "Most of the LTV optimization today is focused on retention and increasing LTV after acquisition",
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      "kind": "chart",
      "text": "Customer journey spend curve",
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      "kind": "image",
      "text": "Emad Hasan",
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      "kind": "quote",
      "text": "At Facebook I noticed how customer level profitability problem is created. Facebook and Google are asking companies to pay millions to acquire customers and then asking them to wait 3-12 months to measure ROI",
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      "kind": "title",
      "text": "Most consumer/account level spend is early in the customer journey focused on just conversions and not long term value",
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      "evidence": "Timeline showing prospect to churn stages",
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      "evidence": "The deck identifies the problem of companies overlooking unprofitable customers and focusing on averages.",
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      "confidence": 0.8,
      "parentBeatName": "Complication",
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      "evidence": "The deck agitates the problem by highlighting the $1.2T of customer-level spend that can be optimized.",
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  "loops": [
    {
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      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
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      "evidence": "The deck highlights the $1.2T of customer-level spend that can be optimized, implying a cost of inaction.",
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      "objective": "What is the cost of inaction for companies not optimizing their customer-level spend?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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      "description": "Quantify what happens if the audience does nothing"
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