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  "docSlug": "jarvis-respira-pitch-deck",
  "documentTitle": "Respira Pitch Deck",
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  "notes": "Uses a myth-vs-fact structure to frame the problem.",
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      "text": "MYTH: Only combustion (actual burning) creates harmful byproducts and since vapes do not actually burn, this is avoided. FALSE. FACT: All e-liquid vapes and other electronic nicotine devices (iQOS) that utilize heat as a source to aerosolize the liquid or compounds, create harmful emissions byproducts, such as formaldehyde, acrolein and acetaldehyde.",
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      "text": "MYTH: Ceramic/glass architectures, organic compounds and GMP/ISO facilities make vaping safe. FALSE. FACT: Although improvements in vaping technology, such as ceramic heating & wicking elements, eliminate the distribution of inhalable toxic metal particulates, the main source in the creation of unintended cancer-causing gmp-i carcinogens still is heat.",
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      "kind": "paragraph",
      "text": "This problem originated in the Tobacco Industry with e-cigarettes and has now spread into emerging growth markets, like cannabis, as they have adopted the same heat-based vape technology.",
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      "kind": "paragraph",
      "text": "Intentionally misleading marketing campaigns and scientifically unaware companies have fooled consumers into thinking that vaping is a healthier alternative to smoking combustible products.",
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