{
  "docId": "019f6b8f-55a2-7038-8429-ad2b5a489eb8",
  "docSlug": "jarvis-proper-pitch-deck",
  "documentTitle": "Proper Pitch Deck",
  "authorId": "proper-pitch-deck",
  "authorName": null,
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": null,
  "orientation": null,
  "aspectRatio": null,
  "pageNumber": 5,
  "pageCount": 11,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "overcrowded",
  "nDataPoints": 4,
  "notes": "The slide uses a combination of a photo of a retail shelf and quantitative metrics to establish the problem.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019f6b8f-55a2-7038-8429-ad2b5a489eb8/5",
  "deckHref": "/decks/019f6b8f-55a2-7038-8429-ad2b5a489eb8",
  "deckJsonHref": "/decks/019f6b8f-55a2-7038-8429-ad2b5a489eb8.json",
  "deckAnchorHref": "/decks/019f6b8f-55a2-7038-8429-ad2b5a489eb8#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.45,
        "x": 0.55,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "66de2172-0d50-44af-8176-ff66517b686d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.15,
        "x": 0.24,
        "y": 0.76
      },
      "kind": "metric",
      "text": "51%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3c188b52-1f3f-4691-b378-c0a297bd887d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.15,
        "x": 0.04,
        "y": 0.53
      },
      "kind": "metric",
      "text": "64%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "68fd5cc6-1d02-4dca-9848-467c4d62cb9d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.08,
        "x": 0.78,
        "y": 0.61
      },
      "kind": "metric",
      "text": "90%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "976b518d-7af6-43df-a278-2e85ee3d35c0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.15,
        "x": 0.41,
        "y": 0.53
      },
      "kind": "metric",
      "text": "1 : 43,000",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a45082d5-5cc2-4351-87d2-687ca84a4b3a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.15,
        "x": 0.41,
        "y": 0.62
      },
      "kind": "paragraph",
      "text": "# of board certified sleep specialists to consumers",
      "attrs": null,
      "subkind": "description",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2093fc82-c30a-4255-884f-448e4e1813ac",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.18,
        "x": 0.73,
        "y": 0.69
      },
      "kind": "paragraph",
      "text": "% of Primary Care Physicians say their knowledge of sleep is \"fair to poor\"",
      "attrs": null,
      "subkind": "description",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2e90931c-f548-4e34-8907-1b37889820bf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.15,
        "x": 0.24,
        "y": 0.84
      },
      "kind": "paragraph",
      "text": "agree that OTC sleep aids are not safe to take regularly",
      "attrs": null,
      "subkind": "description",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7443f7b4-6e7e-4f8f-88a4-c0c1518a6225",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.15,
        "x": 0.04,
        "y": 0.62
      },
      "kind": "paragraph",
      "text": "of consumers agree that OTC sleep aids have undesirable side effects",
      "attrs": null,
      "subkind": "description",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7afc2edb-dcc9-48c1-9ddb-556fc8b38d64",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.45,
        "x": 0.04,
        "y": 0.11
      },
      "kind": "title",
      "text": "The sleep aisle is filled with OTC drugs that are suboptimal quick fixes... and there is a real lack of access to sleep expertise.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0f5e43c7-2a4b-40fd-ba20-cad8e9791350",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.25,
        "x": 0.04,
        "y": 0.07
      },
      "kind": "title",
      "text": "SLEEP IS A PUBLIC HEALTH ISSUE",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f943829c-1d85-4067-8729-d413be1315cd",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Problem Statement Canvas",
      "slug": "problem-statement-canvas",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "7fe8bea3-08e1-49ae-b623-55d21229f570",
      "evidence": "The sleep aisle is filled with OTC drugs that are suboptimal quick fixes... and there is a real lack of access to sleep expertise.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 5,
      "from": 4,
      "beatId": "1244f5b1-5b49-4467-890e-8beecc62b93e",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "The deck identifies the problem of sleep health and its effects",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 4,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "18fd9806-97bf-4840-bc3c-9a8fe563b8cf",
      "evidence": "The problem statement emphasizes the widespread effects of sleep issues",
      "position": 0,
      "objective": "Highlight the consequences of not addressing sleep health",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}