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      "kind": "paragraph",
      "text": "Even larger, more established companies like Snapchat and Spotify are feeling the pain. As an example, it took 7 years for Snapchat to build a 150 million user base for disappearing photos and stories; it took Facebook less than a year to surpass that with Instagram stories, limiting Snap's ability to build a large advertising business. And Snap is an established, public company with a large balance sheet – smaller players are not as equipped to navigate the threat.",
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      "text": "Out of the dot-com boom, bust, and phenomenal growth that followed Linux and HTTP, came some of today's most important companies: Google, Amazon, Facebook, eBay, Twitter, PayPal, Netflix, to select a few. With little leverage left in proprietary software, it was bargained away in exchange for user networks from which a company might extract uniquely valuable data to monetize in some other fashion, significantly expanding the potential universe of services.",
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      "kind": "paragraph",
      "text": "and competing directly with some of its most successful applications. By the late 90's, we'd gone from hundreds of PC software companies to essentially one.",
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      "text": "What undid that consolidation was the combination of Linux and the Web (HTTP), both of which surfaced around 1991. Microsoft's business depended on proprietary software and expensive retail distribution. Linux provided a free, open source operating system, and the Web a marginally free distribution network (software is just data, after all). As before, new firms came to market leveraging the standard to compete with Microsoft on price (e.g. Red Hat), while new value creation moved out of the software business and into online networks.",
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      "text": "Where we are today deserves a few paragraphs. The market is now consolidating around Google, Apple, Facebook and Amazon at an incredible pace and the cost of innovation for younger companies is increasing as it becomes more expensive for smaller companies to compete and create independent value.",
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      "kind": "source-note",
      "text": "1 http://cdixon.org/2015/01/31/come-for-the-tool-stay-for-the-network/",
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