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      "text": "But every one is a personal truth I've arrived at in my storytelling career, ones that I apply every day in crafting my stories. They're not part of some theoretical construct. So hopefully you will at least find each one useful as food for thought.",
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      "text": "Please share this series with every one of your storytelling friends. I wrote it so everyone who crafts narratives -- screenwriters, playwrights, novelists, poets, songwriters, directors, actors, etc. -- could get more in-depth with these \"Pixar rules\" and find something that helps them express themselves more fully through their art.",
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      "text": "I've also shared some tips and techniques, lessons and observations. Each one is something that I've learned from my Pixar and non-Pixar mentors and collaborators, and through trial and error.",
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