{ "docId": "019f6b8f-527b-739d-bb12-22bb6e779273", "docSlug": "jarvis-pixar-22-rules-analyzed", "documentTitle": "Pixar 22 Rules Analyzed", "authorId": "pixar-22-rules-analyzed", "authorName": null, "documentKindSlug": "deck", "documentKindLabel": "Deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": null, "orientation": null, "aspectRatio": null, "pageNumber": 69, "pageCount": 75, "prevPage": 68, "nextPage": 70, "slideType": "key_takeaways", "function": "summarize", "density": "overcrowded", "nDataPoints": 0, "notes": "The slide serves as a meta-commentary on the author's own analytical process and the reception of the original Pixar storytelling rules.", "elementsJson": null, "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019f6b8f-527b-739d-bb12-22bb6e779273/69", "deckHref": "/decks/019f6b8f-527b-739d-bb12-22bb6e779273", "deckJsonHref": "/decks/019f6b8f-527b-739d-bb12-22bb6e779273.json", "deckAnchorHref": "/decks/019f6b8f-527b-739d-bb12-22bb6e779273#slide-69", "components": [ { "bbox": { "h": 0.05, "w": 0.72, "x": 0.14, "y": 0.59 }, "kind": "paragraph", "text": "My own more in-depth analyses are moored in the original statements, and make use of additional concise statements to grab the reader's attention and direct them from idea to idea.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "05c914df-9029-4cb8-88b0-9b6bd1922369", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.05, "w": 0.72, "x": 0.14, "y": 0.78 }, "kind": "paragraph", "text": "Ultimately, my own analyses are themselves intended to get you thinking about the enumerated aspects of storytelling presented in the series, not as the be-all and end-all of story doctrine.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "3e215be0-493f-42f2-85b1-784c2ab94ce3", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.72, "x": 0.14, "y": 0.2 }, "kind": "paragraph", "text": "I was inspired to write the analysis because a number of people latched onto the original tweets as the codification of a hard-and-fast set of \"rules\" for the \"proper\" way to craft stories. And the weight of Pixar brand seems to have caused many to take these tidbits as \"The Truth\" about storytelling.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "4f09b6be-62d7-4572-869f-dbf47a583c75", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.72, "x": 0.14, "y": 0.3 }, "kind": "paragraph", "text": "The intimidating notion that Pixar had laid down the law of craft for storytellers everywhere has overwhelmed the original intention of the Tweets: to share some observations and guidelines in order to get people thinking about various important storytelling concepts.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "5289c953-a614-42da-a143-c13e31e3a22f", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.04, "w": 0.72, "x": 0.14, "y": 0.53 }, "kind": "paragraph", "text": "But the success of the Tweets does illustrate one important idea quite clearly: people are drawn to compelling ideas concisely stated.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "537263ea-b323-4842-800d-4a0f86f4a52a", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.06, "w": 0.72, "x": 0.14, "y": 0.7 }, "kind": "paragraph", "text": "A series of simple hooks followed by details that enrich and deepen the original idea, enticing your audience to keep taking each next step along the path from premise to conclusion.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "7a07441a-6607-4412-93c7-d83a3cd17a70", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.05, "w": 0.72, "x": 0.14, "y": 0.4 }, "kind": "paragraph", "text": "But story development is a difficult, messy process and the idea that its elements could be fully legislated in twenty-two short sentences is at best wishful thinking.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "7ed5b74f-e856-46e3-8e33-f9dd619f1c2f", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.05, "w": 0.72, "x": 0.14, "y": 0.13 }, "kind": "paragraph", "text": "The conclusion to my analysis of \"Pixar's 22 Rules of Story\" is not a summary but rather one last thought about story drawn from the response to the original list itself.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "8e857f4f-8b9a-4d32-b0f9-966be59aea74", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.02, "w": 0.45, "x": 0.14, "y": 0.66 }, "kind": "paragraph", "text": "That's exactly how you structure any story:", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "92159e2c-6466-4aa6-93e1-d6ffbc19e31e", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.04, "w": 0.72, "x": 0.14, "y": 0.47 }, "kind": "paragraph", "text": "Each topic in the list was calling out for clarification and deeper consideration than a \"sound bite\" medium like Twitter affords.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "9a9e4069-7d9a-46c6-b6da-b12d35fbf672", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.03, "w": 0.15, "x": 0.14, "y": 0.09 }, "kind": "title", "text": "Conclusion.", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "8480b017-8ba2-4ab6-8658-8131ee373e3c", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [ { "name": "Three-Act Structure", "slug": "three-act-structure", "agent": "Storyteller", "layer": "slide", "matchId": "b860d696-32d8-4e94-a0d3-4e6299e58736", "evidence": "a series of simple hooks followed by details that enrich and deepen the original idea, enticing your audience to keep taking each next step along the path from premise to conclusion.", "confidence": 0.7 } ], "frameworks": [], "arcBeats": [ { "to": 75, "from": 69, "beatId": "3caae86c-c32f-4bec-a625-977c949539a6", "arcName": "The Pixar Pitch", "arcSlug": "pixar-pitch", "beatName": "Conclusion and next steps", "beatSlug": "pixar-pitch-until-finally", "evidence": "The deck concludes with a summary and additional resources", "position": 2, "confidence": 0.8, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "loops": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }